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http://www.patwulfson.com Patricia Barnes Wulfson
Topics covered: Lean, Six Sigma, Theory of Constraints, Design Thinking, Service Design, Agile
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Typically, we spend our time complicating the choices rather than simplifying them. As we make the choices easier for people the quicker they react and the quicker they will process through your sales funnel. Key trigger words and actions can sometimes assist you in determining the next step required with your clients. Use the trigger word both ways. Determine to continue but also find one to detemine that you are not a clear cut choice. Spend time marketing to people that want your product.
A few suggestions to simplify your marketing:
Giving the customer what he wants when he wants it! Is that possible?
