Applying Lean with Duct Tape Marketing

This is a rather long video over 15 minutes but it demonstrates how to apply Lean Marketing principle thru the use of Marketing Plan Pro powered by Duct Tape Marketing. You do not have to be familiar with the software to watch the video  but it would be helpful if you had downloaded the 7 steps of DTM first. You can download the appropriate guide on the right hand side of the page.