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Topics covered: Lean, Six Sigma, Theory of Constraints, Design Thinking, Service Design, Agile

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Dec
21

Avoid trying to time your marketing

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Avoid trying to time the market(ing). Buy low, sell high. Ever hear of that advice before.  We all would like to be able to do it, but we know that it’s not possible to do. Even the seasoned investor is unable to do this. We all know the best strategy is dollar cost averaging, though few of us do it.

Good marketing advice would be not to try to time the market. Many amex_125x125_econ01 people.organizations market around events, product launches, seasons, and many other numerous single events.  But my advice to you is to do a little marketing each day.

Marketing is your livelihood.  There’s never been a time like the present to put a solid marketing plan in place. Taking advantage in a downturn will reap tremendous benefits in the future.

Review my entire blog on the American Express Open Forum.

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