Archive for Agile Marketing
Business901 #1 Podcast of the Year
Posted by: | CommentsJim (“Cope”) Coplien podcast, Coplien on Agile, Lean and Architecture was the most listened Business901 podcast of the year. In the podcast, we discussed his new book, Lean Architecture: for Agile Software Development. Cope’s view on Lean and Agile is quite interesting and his knowledge of the subject goes far beyond the software practices that he writes about. Whether you are in IT or not, I think this podcast really helps in understanding Lean as a methodology and/or culture.
This is a transcription of the podcast:
The Podcast…
Download Podcast: Click and choose options: Coplien on Agile or go to the Business901 iTunes Store.
Cope is a speaker and author whose works range from programming and architecture to ethnography and organizational design. He is a founder of the Software Pattern discipline and of organizational patterns, which in turn were one of the foundations of Scrum. Though he writes for a technical audience, his works focus on the human element of product development. His latest work, “Lean Architecture” is as much about how architecture helps make software usable, as it is about software maintainability on the technical side.
Other books:
Organizational Patterns of Agile Software Development
Advanced C++ Programming Styles and Idioms
Related Posts:
The differences in Lean and Agile
Understand Scrum, Understand Implementing PDCA
Should you Manage your Organization with Agile Techniques?
PDCA Cycle introduction to Lean Marketing
Timeboxing using Pomodoro!
Posted by: | CommentsThe quickest drivers of time management is visualization, focus and clarity. What I talked about the other day is to have an action step with your reference material in hand, Evolution of Standard Work in my Sales and Marketing and Even Seinfeld used Standard Work. Be able to complete the task without having to look for anything. This will help both clarity and from the visual aspect since the supporting material is right there. Amazing how you can just reach for something and get side tracked sometimes.
The other area that is neglected is focus. So how do you focus? There are 2 areas external distraction and internal – self-inflicted. In your home office, make sure there is a door. Open means you can be disturbed and closed means you can’t. You want to focus – close the door! Don’t have your e-mail or Skype pop up if it distracts you. Give yourself 10 minutes an hour, every two hours or something that you do that. Leave other members on the team know that you check and accept messages at the top of the hour for 5 minutes during your time zone of focus.
From Wikpedia:
When I want to get a task done, I use The Pomodora Technique . A time management method developed by Francesco Cirillo in the late 1980s. This technique uses a timer to break down periods of work into 25-minute intervals called ‘Pomodoros’ (from the Italian word for ‘tomatoes’) separated by breaks. Closely related to concepts such as timeboxing and iterative and incremental development used in software design, the method has been adopted in pair programming contexts. The method is based on the idea that frequent breaks can improve mental agility.
There are five basic steps to implementing the technique:
- Decide on the task to be done
- Set the pomodoro (timer) to 25 minutes (I use a tomato timer by the way)
- Work on the task until the timer rings; record with an x
- Take a short break (5 minutes)
- Every four “pomodoros” take a longer break (15–20 minutes)
The above is the technique as described in literature. You may find a slightly different time works for you but the secret is to go full bore –a sprint than take a break. The reverse analogy of the tortoise and the hare. It actually works very well. Try doing it for a call session of two hours broken into 4 pomodoros. But make sure you don’t have to get up to reach or touch anything during that time. Let team members know that if they want to call you do so at the top of the hour. You may have to lengthen the break for 10 minutes or to handle outside distractions. But it is important that you do the sprint.
I actually use this technique in writing all the time. The first 15 minutes I just force myself to write and don’t stop. I stop for a minute and start again. If I slow up I just press the space bar at a slower rate. I do this twice equaling 30 minutes. The next 30 minutes after a break I edit what I wrote. Then I go back and start over. I repeat this over and over. I will typically edit it one or two times more but you get my drift. A great book on the subject of overcoming writer’s block is Accidental Genius. A mind map is located on the Business901 Mindmap page.
Related Book: Pomodoro Technique Illustrated
Related Information:
Kanban too simple To be Effective?
The importance of PDCA in Marketing
Even Seinfeld used Standard Work
The SDCA Cycle Description for a Lean Engagement Team
Does Lean need to move beyond Deming?
Posted by: | CommentsThe Agile Minds Group in Belgium recently held a conference on Lean Software Development. The speakers were a few of my favorite podcast guests such as Jim Benson , David Anderson
and Don Reinertsen.
Don is always entertaining and has such a way with explaining statistics that he makes himself difficult to argue with. This time he took on Dr. Edward Deming and for most of us it would seem to be an overwhelming task. Deming – loyalist should understand that Don makes his case outside of manufacturing. He questions if precise optimization is toxic in product development or knowledge work. Such as:
- Is preventing problems always better than correcting them?
- Should we really try to eliminate as much variability as possible?
- Does responding to normal variation make performance worse?
- Did Deming understand Kanban?
- Is 3 Sigma upper and lower control limits correct for you?
In this presentation, Don Reinertsen discusses the limitations of Deming’s ideas and how to go beyond them.
Don Reinertsen – Is It Time to Rethink Deming? from AGILEMinds on Vimeo.
I would consider myself a Deming Loyalist. However, I do agree with Don on many of his points. It is the evolution of Lean that is being discussed. As we apply Lean outside of manufacturing many of the basic assumptions that we tie to Deming and Lean may not be valid. Following the principles of John Boyd’s, OODA Loop for a better prescription may open the doors for Lean to prosper outside of traditional process thinking.
An example of this is The Lean Startup where if you review the first writings of Eric Ries you will see the influence of not Deming but The OODA Loop and Don Reinertsen. When you look at the my outline for Lean Sales and Marketing, it follows a similar pattern. It concentrate on the Demand side of the business which requires and encourages variation. It requires placing economic value as part of statistical control. It requires us to look at Lean with a fresh set of eyes!
You gotta like a guy that stirs the pot. Thanks Don!
Related Information:
Why the Lean SALES PDCA Cycle was Created!
Deming was just simply wrong about variation…
Why won’t Lean commit to the Demand Chain the way it committed to the Supply chain?
Lean Marketing: Sales Quotas lead to Waste
Understanding Variation: The Key to Managing Chaos
Creating Flow with Don Reinertsen
Why should 50% of your marketing fail?
Who Really Determines the Success of Your Business
Posted by: | CommentsUSERS, NOT CUSTOMERS
Forrester predicts that by 2012 half of all consumer purchases will either be transacted online or driven by online research and word of mouth. To succeed in the digital marketplace, it’s no longer customers that matter most, but users—anyone who interacts with your company digitally. Keep users happy, and customers follow.
The Business901 Podcast guest, Aaron Shapiro CEO of digital agency HUGE in Users, Not Customers: Who Really Determines the Success of Your Business, shows why today’s most critical driver of success is usability excellence.
“Today’s most successful companies organize their business around users and building user satisfaction,” writes Shapiro. To make users your growth engine for your customer base and for your entire organization, Shapiro introduces a comprehensive approach to refocusing every aspect of your operations on users including sales, marketing, HR, and organizational structure.
Download Podcast: Click and choose options: Users or go to the Business901 iTunes Store.
Based on his experience helping some of the world’s biggest brands evolve to meet the challenges of rapidly changing technology and evolving consumer habits, Shapiro outlines the seven things every company needs to change in order to survive in a digitally driven economy. Shapiro’s analysis also includes a study of the Digital Leadership Set – companies in the Fortune 1000 that most effectively utilize digital across all aspects of their business. These companies, including Best Buy and Zappos, attract customers by providing appealing digital experiences. And they’re rewarded with rising stock price and performance. You’ll learn how digital leadership has brought huge profits to companies large and small including:
You don’t need to be a techie to master a user-first management philosophy. You just need to accept that the people who interact with your company online are what’s most important.
Related Information:
It’s the Who, not the Why @simonsinek
It’s not about the things we make, it’s how we use the things we make
The Zappos Culture Defined!
Do you understand where demand comes from?











