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Archive for Agile Marketing

Nov

Who Really Determines the Success of Your Business

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USERS, NOT CUSTOMERS

Forrester predicts that by 2012 half of all consumer purchases will either be transacted online or driven by online research and word of mouth. To succeed in the digital marketplace, it’s no longer customers that matter most, but users—anyone who interacts with your company digitally. Keep users happy, and customers follow.

The Business901 Podcast guest, Aaron Shapiro CEO of digital agency HUGE in Users, Not Customers: Who Really Determines the Success of Your Business, shows why today’s most critical driver of success is usability excellence.

“Today’s most successful companies organize their business around users and building user satisfaction,” writes Shapiro. To make users your growth engine for your customer base and for your entire organization, Shapiro introduces a comprehensive approach to refocusing every aspect of your operations on users including sales, marketing, HR, and organizational structure.

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Based on his experience helping some of the world’s biggest brands evolve to meet the challenges of rapidly changing technology and evolving consumer habits, Shapiro outlines the seven things every company needs to change in order to survive in a digitally driven economy. Shapiro’s analysis also includes a study of the Digital Leadership Set – companies in the Fortune 1000 that most effectively utilize digital across all aspects of their business. These companies, including Best Buy and Zappos, attract customers by providing appealing digital experiences. And they’re rewarded with rising stock price and performance. You’ll learn how digital leadership has brought huge profits to companies large and small including:

You don’t need to be a techie to master a user-first management philosophy. You just need to accept that the people who interact with your company online are what’s most important.

Evolutionary Change thru Kanban

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David J. Anderson is credited with the first implementation of a Kanban process for software development, in 2005. David leads a management consulting firm focused on improving performance of technology companies. He has been in software development nearly 30 years and has managed teams on agile software development projects at Sprint, Motorola, Microsoft, and Corbis.

David was a founder of the Agile movement through his involvement in the creation of Feature Driven Development. He was also a founder of the Agile Project Leadership Network (APLN), a founding signatory of the Declaration of Interdependence, and a founding member of the Lean Software and Systems Consortium. He moderates several online communities for lean/agile development.

He is President of David J. Anderson & Associates, based in Sequim, Washington, a management consulting firm dedicated to improving leadership in the IT and software development sectors. Last year he authored the defining book on Kanban: Successful Evolutionary Change for Your Technology Business.

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Kanban is becoming a popular way to visualize and limit work-in-progress in software development and information technology work. Teams around the world are adding kanban around their existing processes to catalyze cultural change and deliver better business agility. This book answers the questions: What is Kanban? Why would I want to use Kanban? How do I go about implementing Kanban? How do I recognize improvement opportunities and what should I do about them?

As a pioneer in the agile software movement David has managed teams at Sprint, Motorola and Corbis delivering superior productivity and quality. At Microsoft, in 2005, he developed the MSF for CMMI Process Improvement methodology – the first agile method to provide a comprehensive mapping to the Capability and Maturity Model Integration (CMMI) from the Software Engineering Institute (SEI).

His first book, Agile Management for Software Engineering: Applying the Theory of Constraints for Business Results, published in 2003 by Prentice Hall, and introduced many ideas from Lean and Theory of Constraints in to software engineering. David can be found at AgileManagement.net

Lean, Agile and Kanban with Shalloway eBook

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Alan Shalloway founder and CEO of Net Objectives was the guest for 3 episodes of the Business901 podcast and this is the transcription of the entire series. It turned out being a 41 pages of some of the latest thinking in the Lean, Agile and Kanban communities. Alan is an industry thought leader in Lean, Kanban, product portfolio management, Scrum and agile design. He helps companies transition to Lean and Agile methods enterprise-wide as well teaches courses in these areas.

Open publication – Free publishing – More agile

Alan is the primary author of
Essential Skills for the Agile Developer: A Guide to Better Programming and Design
Lean-Agile Software Development: Achieving Enterprise Agility
Design Patterns Explained: A New Perspective on Object-Oriented Design
And a favorite of mine: Lean-Agile Pocket Guide for Scrum Teams