Lean Sales and Marketing thru Service Design Thinking » Expert status

Empower yourself before the Team

business901 — Tue, 28 Jun 2011 02:14:00 +0000

Razi Imam is an accomplished award winning innovator, entrepreneur, and author. He has experience and knowledge of successfully innovating products and services, launching them in competitive markets, and building world-class high-performance teams.

Razi’s new book Driven: A How-to Strategy for Unlocking Your Greatest Potential is discussed in the podcast and you are introduced to a powerful motivational philosophy. I think you will find the podcast a little different than most of mine as we discuss self and team development. Razi is an excellent and captivating speaker.

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Download Podcast: Click and choose options: Empower Yourself or go to the Business901 iTunes Store

Razi is the founder of a fast growing software company called Landslide Technologies that is receiving rave reviews from customers, analysts and press. His company has been named ‘visionary’ three years in row by the leading analyst firm – The Gartner Group. He has also recently founded 113 Industries, an industry-driven business incubator focusing on advanced materials. The goal of this incubator is to help breakthrough discoveries in advanced materials coming from our universities, and government labs become viable commercial products.

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Get Clients Now Answer Center for April

business901 — Sat, 30 Apr 2011 02:30:00 +0000

The Get Clients Now Answer Center is is a great resource that I use on a regular basis. It is included when you purchase my GCN 28-day Coaching Program or you can buy it separately. I have never found a comparable product.

New in the Answer Center Here are this month’s new additions to the Get Clients Now Answer Center. (You need to have a password to log in.) Next Business901 GCN Program starts May 16th

How to Work Your Network – Article by Donna Feldman
Browse the Internet, read the newspaper, or thumb through a magazine, and you’re bound to see an article advising you to use your network to help you grow your business. But how exactly do you do that?
Selling to the Bottom Line – Article by C.J. Hayden
If you’ve ever wondered why more people don’t respond to your sales attempts and marketing messages, the first question to ask may be — are you selling something that people are willing to spend money on?
Sample Speaking Topic and Bio – Tool by C.J. Hayden
In order to get booked as a speaker, an essential tool is a one-page description of your speaking topic, and a capsule bio describing your expertise. The example below will give you a model to follow.
Three Ways to Jump Start Your Marketing – Article by C.J. Hayden
We’re an impatient society these days. The blazing speed of transmission we experience daily for news and communications has raised our expectations for how fast everything should happen. So when someone tells us our marketing will take time to pay off, we don’t have a lot of patience for it.

If you would like to join: Get Clients Now Answer Center.

Find out more about Get Clients Now!

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Lean, Quality, Six Sigma Consultants and Organizations – 28 Day Marketing Program

business901 — Fri, 15 Apr 2011 05:05:00 +0000

I am putting a different twist on these programs. All of the webinars will be distributed at the designated time to provide a structured learning concept but they will be yours to keep. I won’t be taking the time off though. In addition to the webinar training, I will be offering the participants the opportunity to make appointments so that they can sign up for 30 minutes of 1 on1 training with me via the web. That will be 2-hours of direct coaching on implementing your training.

Marketing your Black Belt is a 28-day program starting May 6th. Marketing your Black Belt is based specifically on addressing these issues: Customer Acquisition, Marketing, Customer Retention and Communication & Collaboration. Specifically designed for Quality consultants.

Get Clients NOW – 28 Day Program: Program starting on the Monday, April 18th: 3:00 PM to 4:00 PM (GMT-0500).Program Structure and Agenda: During the first three sessions you will receive all the tools and training needed to design your individual 28-day marketing action plan. Specifically Designed for the Professional Consultant.

Value Stream Marketing: is a 28-day program starting Thursday, May 12th, from 1:00 PM – 2:00 PM (ET). We want our participants to learn how to utilize a Sales and Marketing Value Stream implement through the use of a Marketing Kanban. Specifically Designed for Organizations.

Limited Amounts of Attendees.

How many times has a good idea failed because of a poor plan or execution? For start-ups and established organizations alike, Business901 provides effective but easy to use methodologies. They are flexible enough to allow you to apply your own ideas, while giving you guidance before, during and after. We will provide practical, information-rich, immediately applicable direction that can have immediate impact on the success of your organization.

P.S. 90 Day Program – ask for details about our Achieving Expert Status Program

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Lean, Six Sigma, Agile Consultants become a Recognized Expert

business901 — Fri, 14 Jan 2011 03:30:00 +0000

For the next Marketing your Black Belt Program, I am offering a special opportunity. The program is actually designed for Professional Service Consultants that work in a technical field such as Lean, Agile or Six Sigma. It is well suited for the one-person or small consulting company of less than 10 people. This 28-day program consist of six sessions. During the first three sessions you will receive all the tools and training needed to design your individual 28-day(it is Agile) marketing action plan. It will start on the 1st Friday of the month, Feb. 4th and for the following 28 days.

Session 1: 60 minutes(Friday@ 11:00AM)
Session 2: 60 minutes(Monday@ 11:00AM)
Session 3: 60 minutes(Tuesday@ 11:00AM)
Session 4, 5, 6: 45 minutes(Friday@ 11:00AM)

In addition to the six live webinars and coaching sessions, the program includes:

White papers and resources
Weekly email support between class sessions
Review of individual marketing action plans with feedback
All class sessions are recorded so participants who miss a session, or wish to review, may listen and review at their convenience.

In addition to the above and for the next 7 days or until the class is full, I am offering the following bonuses:

Lean Marketing House eBook
Marketing with A3 eBook
5Cs of Driving Market Share Audio Program
Best in Market eBook
Podcast interview and published on the Business901 Website*
(2) Generated News releases.
20 to 30 page eBook(Transcribed from Podcast)**

This webinar will be taped and published as part of future training programs so your participation will require a release to be signed. However, your participation and expertise will be further enhanced from the future marketing efforts of the program.

Registration Page: Marketing Your Black Belt

*Podcast will be published within 120 days of completion of program.
**eBook will be created within 21 days of completion of podcast recording.

This program will provide you with the tools and the knowledge to enhance your position as an expert in your field. The last three sessions will cover specific strategies and tactics geared toward Customer Acquisition/Retention and Pricing of Services.

Registration Page: Marketing Your Black Belt

There are a limited number of seats.

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Are you Coachable? – eBook

business901 — Wed, 15 Dec 2010 03:45:00 +0000

This is a transcription of a podcast, Best Practice for Self Coaching – Leadership 901 that I had with Howard Guttman principal of Guttman Development Strategies, Inc. (GDS), a Mount Arlington, NJ-based management consulting firm.

When discussing Howard’s new book, Coach Yourself to Win: 7 Steps to Breakthrough Performance on the Job and In Your Life, I found it interesting on how closely the process resembles DMAIC or PDCA (Plan-Do-Check-Act) type of thinking. I think few consultants take their own processes and use them. It’s the method that you tell people to do, in a business sense but do you really do it for yourself. This is kind of an interesting approach for them to reflect on. Do you really practice what you preach?

Are you Coachable?

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New in the Get Clients NOW! Answer Center

business901 — Sun, 31 Oct 2010 02:54:00 +0000

New in the Answer Center
Here are this month’s new additions to the Get Clients Now Answer Center. (You need to have a password to log in.) Next Business901 GCN Program starts November 15th

How Easy Can Marketing Be? – Article by C.J. Hayden
I often speak to groups of independent professionals about what works and what doesn’t in marketing. We talk about the effectiveness of active, relationship-oriented strategies like networking, building referral partnerships, public speaking to groups of potential clients, and following up persistently with interested prospects.
Is Your “No” Button Working? – Article by Joan Friedlander
For years, I heard that if you want to get something done, ask a busy person to do it. Implication: busy people are successful. I’m sure some people still subscribe to this philosophy. I don’t any more, especially when it comes to successful business ownership.
Are You Marketing the Right Stuff? – Article by C.J. Hayden
Jan is a graphic designer who was always struggling to find good clients. “I could find plenty of people who needed my services,” she recalls, “but they thought my rates were too high. I either ended up agreeing to work for less, or they found someone else.”
Networking Offline with Your Online Connections – Article by Donna Feldman
A new client who is starting a business mentioned that while she was putting a lot of time and effort into her online marketing and networking, she had yet to see any tangible results (i.e. clients). She asked if she needed to add some offline activities, such as attending networking events or meeting with people one-on-one.

If you would like to join: Get Clients Now Answer Center.

Find out more about Get Clients Now!

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Thinking Process and System Thinking in Management eBook

business901 — Thu, 02 Sep 2010 13:00:00 +0000

This is a transcription of a podcast with Bill Dettmer, Senior Partner of Goal Systems International. Bill is the author of The Logical Thinking Process: A Systems Approach to Complex Problem Solving ) and Strategic Navigation: A Systems Approach to Business Strategy, two books around which Goal Systems International’s internationally renowned Thinking Process Course is based. An excerpt form the book.

Joe: One of the things that ? and this is going to be my Six Sigma side coming out. Don’t you have to support all this with data? You can’t be intuitive about everything because sometimes just the outward appearance of something lies to you if you don’t have the supporting data.

Bill: Yes, you’re absolutely right. Where does the data become most important? The data is most important in the identification of the problem. It’s not in the creation of the solution because that’s a projection of what should happen in the future. It’s not in the establishment of the goal and the necessary conditions because those are value judgments. But, when you start to analyze what the problem is, in other words when you’re building the current reality tree, that’s where data become really important. One of the key lessons I try to convey in my thinking process courses is the most critical of all of the categories of legitimate reservation is entity existence.

Systemizing your Approach to Management with Bill Dettmer

Thinking Process and System Thinking in Management eBook

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Can you be talented enough on your own?

business901 — Fri, 25 Jun 2010 16:57:43 +0000

Can you be talented enough on your own? One of the tremendous powers of continuous improvement and whether you want to call it Lean, Six Sigma, Agile or even Scrum is the power of the team and collaboration. Cross-functional teams create high-bandwidth communication. It is not about individual talent, though it can help, it is more about effective collaboration.

See what John Hagel, co-author of The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion says about Talent.

Individual Talent certainly helps but when the Yankees lost all the role players in the early 2000’s it took a long time for them to re-build a team…starting with star power doesn’t hurt, but does it get you there?

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eBook on Using Introvert Tendencies as a Marketing Advantage

business901 — Mon, 10 May 2010 13:13:52 +0000

Joan Friedlander, owner of Lifework Business Partners was my guest on the Business901 Podcast and this is a transcription of the podcast. We had the opportunity to discuss creating realistic and executable marketing plans for self-employed service business owners and key members of a business team. One of Joan’s specialties is working with Introverts and our conversation extended into using those introvert tendencies as an advantage in today’s business climate. For a limited time, she has offered to make available the 5- Steps to effective Follow-up article.

Can Introvert Tendencies be a Marketing Advantage

Joan was my facilitator when I became a Get Clients NOW™ Facilitator and still offers the program and has a program starting on May 11th. She is an outstanding instructor and I have never met anyone that facilitates a tele-seminar better.

If you would prefer to listen to the podcast it can be found here. Related Podcast:

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18 minutes with an agile mind: Clifford Stoll on TED

business901 — Sat, 24 Apr 2010 12:50:00 +0000

Clifford Stoll could talk about the atmosphere of Jupiter. Or hunting KGB hackers. Or Klein bottles, computers in classrooms, the future. But he’s not going to. Which is fine, because it would be criminal to confine a man with interests as multifarious as Stoll’s to give a talk on any one topic. Instead, he simply captivates his audience with a wildly energetic sprinkling of anecdotes, observations, asides — and even a science experiment. After all, by his own definition, he’s a scientist: "Once I do something, I want to do something else." (Recorded February 2006 in Monterey, California. Duration: 17:50.)

This is a very insightful video. AND a great lesson on how to give a presentation.

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Business901 Webinars for the Month of March

business901 — Sun, 07 Mar 2010 05:58:25 +0000

How Good are you at Marketing Yourself?

Marketing your Black Belt: Every 2 weeks on Friday. Marketing your Black Belt is based specifically on addressing these issues: Customer Acquisition, Marketing, Customer Retention and Communication & Collaboration.

Get Clients NOW – 28 Day Program: Program starting on first Monday of every month: 3:00 PM to 4:00 PM (GMT-0500).Program Structure and Agenda: During the first three sessions you will receive all the tools and training needed to design your individual 28-day marketing action plan. The listing above is the starting date for the program. You have signed up to start on that Monday this listed and for the following 28 days.

Lean Marketing Assessment: First Wednesday of every month. This program will allow participants to gain a clear snapshot of their present marketing conditions and practices. The participants can use the assessment to determine areas in need of improvement and develop a plan accordingly.

Value Stream Marketing: Thursday, March 11, 2010 from 1:00 PM – 2:00 PM (ET) (New). We want our participants to learn how to utilize a Sales and Marketing Value Stream which is an entire different procedure than your typical Marketing Funnel.

Lean Your Marketing thru Referrals: Monday, April 05, 2010 at 12:00 PM (GMT-0500). These groups are the most affordable way for you to crank up your marketing and build your business. Learn new techniques, create a Referral Message that will resonate with your Customers, Not other Marketers!

How many times has a good idea failed because of a poor plan or execution? For start-ups and established organizations alike, Business901 provides effective but easy to use methodologies. It is flexible enough to allow you to apply your own ideas, while giving you guidance before, during and after. We will provide practical, information-rich, immediately applicable direction that can have immediate impacts on the success of small and mid-sized businesses. Our experience includes numerous start-ups, several turnarounds in variety of industries to include manufacturing, retail, and professional services to include marketing.

Visit the individual webinar pages for additional details

P.S. Ask for details about our Achieving Expert Status Program

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Your first Step in Achieving Expert Status

business901 — Mon, 08 Feb 2010 11:12:00 +0000

In every industry, there’s a powerbroker in the background an advisor who is known to just a handful of people, but who helps build empires for the top “stars” who are household names.

I discovered such an advisor. Her name is Janet Switzer — and for the last 16 years she’s been quietly creating empire-building campaigns, products, promotions, deals and distribution for many of the biggest celebrity experts you’ve heard of. Jack Canfield…Chicken Soup for the Soul…David Bach…Jay Abraham…Mark Victor Hansen…Les Brown…Yanik Silver… All these stars have been her high profile clients.

I have been using Janet’s system and found it to be the quickest way to gain expert status. She has an unprecedented 21-day program to guide through each of the steps it takes to build your own empire around your area of expertise is unlike anything I’ve seen — ever.

You can experience the same advice and expertise Janet’s famous clients enjoy, when you participate in this FREE 21-Day Client Acceleration Course. The 21-Day Client Acceleration Course is a strategies, marketing campaigns, documents, product creation techniques and other action items that have transformed the careers of clients that routinely pay this information and advice. At first I was a little perturbed, I paid for it! But the results were well, outstanding.

This is the outline, I use in developing your Expert Status. The 21-day Client Acceleration is simply a great place to start and is actually serves as a great primer for the Business901 Achieving Expert Status program.

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