Internet marketing :: Business901

Archive for Internet marketing

Oct

E-Mail Marketing Suppliers, can you do this?

Posted by: business901 | Comments (6)

Either through a customer or utilizing the services I have used most of the most popular E-mail providers. My list includes Constant Contact, Vertical Response, IContact, Get Response and decent knowledge of several drip marketing programs such as Infusion and Swiftpage. I have limited knowledge with other auto-responders but have dabbled with a few. My question to them is with all the data available why am I so limited in being able to manipulate it and segment it?

A typical e-mail campaign will be released and I will get the standard statistics of deliverability that include bounces, opens, opt-outs, complaints, etc. I will see what links are clicked but to my knowledge only Constant Contact lets me see who clicked what link. I am allowed to segment the list with a few of the vendors but it is a tedious process.

If you review the material they publish, you will see creative ways of obtaining opt-ins, improve deliverability and how to effectively keep a list alive. But why can’t I see the data? Why can’t I see who clicks on what? Why can’t I see aging accounts? Why can’t I just drag and drop contacts into groups?

Would it not make sense for me to manage my e-zine based on what part of the funnel the customer is in? Would it not be important to see if open rates were decreasing by the amount of time the customer is in the hourglass? Or the amount of time they are stuck in one stage? If they attend a webinar or go to a seminar, you would move them down the hourglass. If they are repeat customers or referral customers, they receive different frequency and maybe different e-mails.

If I wanted to improve my e-mail marketing should these statistics be available? The ability to move individual and groups into different parts of the hourglass should be a no brainer? Is there any system that will allow me to do this?

I believe that if we want to reduce spam in our life, we need to create better e-mail management systems. I know all this may not be able to be automated but would this not be better use of the Email vendors time rather more templates, videos, surveys and just more products! I might be sticking my foot in my mouth, but can anyone do this?

PDCA Cycle introduction to Lean Marketing

Deliver in the Immediate Moment

Posted by: business901 | Comments (1)

If you want to be successful in today’s market consider using this tag line. What reminded me of this is discussions I have had with Jeff Slater of Sonoco on the Supply Chain, Bob Sproull, author of The Ultimate Improvement Cycle and this recent video on the American Express Open Forum, Delivering What the Customer Wants.

Customers are demanding shorter Supply Chains and more customization. Their trade-off is that they are willing to wait for a very short-on-time delivery and the faith not that the product or service will be perfect, but that it will be supported and corrected if there is a problem. The Internet has made people accustomed to buying things sight unseen if they have trust in the people and organizations behind the product. Does anyone mind when the product says Beta on it? Value stream

However, how can a company make money with customization and supply chains being the 2 biggest drawbacks to efficiencies? The first thing I would let go of is the word efficiencies. That seems to me an out-dated word still being used by cost accountants. The Theory of Constraints utilizes measurements using the term of Throughput which I believe has a lot more bearing on the health of a company. Most companies also fail to realize that the “asset” of inventory actually penalizes you in your supply chain and typically reduces your time to market.

Delivering in the Immediate Moment is typically not about production time, it is about policy constraints and having a supporting system in place to support that goal. Building a Value Stream Map can clarify many of these issues. However, first things first, remove the word efficiency and add the word throughput to your vocabulary.

Theory of Constraints + Lean + Six Sigma = Ultimate Improvement Cycle

Lean Six Sigma applied to Supply Chain

Application of Lean Six Sigma to the Supply Chain

Business Exchange Featured User Notice

Posted by: business901 | Comments (0)

I opened up my inbox and found this great news. In fact, this is the 2nd time it has happend to me!! Thank you, Ron and Business Week.

Hi Joe,

Congratulations! I wanted to let you know that based upon your continued valued contributions to BX and its users you will once again be the Featured User on Business Exchange (http://bx.businessweek.com) starting Saturday, July 11 at approximately 9:15 AM ET and lasting for 48 hours.

Please take this opportunity to sign in to Business Exchange and add or save articles of interest to you in the topics of your choice so that your profile will have fresh content for those BX users to see as they check it out due to your featured status.

Also, we’ll promote your featured user status on Twitter as well (@business901).

Let me know if you have any questions and thank you for your continued participation on Business Exchange.

Ron