Archive for Internet marketing
Deliver in the Immediate Moment
Posted by: | CommentsIf you want to be successful in today’s market consider using this tag line. What reminded me of this is discussions I have had with Jeff Slater of Sonoco on the Supply Chain, Bob Sproull, author of The Ultimate Improvement Cycle and this recent video on the American Express Open Forum, Delivering What the Customer Wants.
Customers are demanding shorter Supply Chains and more customization. Their trade-off is that they are willing to wait for a very short-on-time delivery and the faith not that the product or service will be perfect, but that it will be supported and corrected if there is a problem. The Internet has made people accustomed to buying things sight unseen if they have trust in the people and organizations behind the product. Does anyone mind when the product says Beta on it? 
However, how can a company make money with customization and supply chains being the 2 biggest drawbacks to efficiencies? The first thing I would let go of is the word efficiencies. That seems to me an out-dated word still being used by cost accountants. The Theory of Constraints utilizes measurements using the term of Throughput which I believe has a lot more bearing on the health of a company. Most companies also fail to realize that the “asset” of inventory actually penalizes you in your supply chain and typically reduces your time to market.
Delivering in the Immediate Moment is typically not about production time, it is about policy constraints and having a supporting system in place to support that goal. Building a Value Stream Map can clarify many of these issues. However, first things first, remove the word efficiency and add the word throughput to your vocabulary.
Related Posts:
Theory of Constraints + Lean + Six Sigma = Ultimate Improvement Cycle
Business Exchange Featured User Notice
Posted by: | CommentsI opened up my inbox and found this great news. In fact, this is the 2nd time it has happend to me!! Thank you, Ron and Business Week.
Hi Joe,
Congratulations! I wanted to let you know that based upon your continued valued contributions to BX and its users you will once again be the Featured User on Business Exchange (http://bx.businessweek.com) starting Saturday, July 11 at approximately 9:15 AM ET and lasting for 48 hours.
Please take this opportunity to sign in to Business Exchange and add or save articles of interest to you in the topics of your choice so that your profile will have fresh content for those BX users to see as they check it out due to your featured status.
Also, we’ll promote your featured user status on Twitter as well (@business901).
Let me know if you have any questions and thank you for your continued participation on Business Exchange.
Ron

Every Business or Organization or Owner should do right now
Posted by: | CommentsThis is something that every business owner should do right now.
When people search for your name on Google (and if they are considering hiring you they do) you now have the ability to create a profile and have it show up on page one of Google.
Google Profiles is a somewhat new service from Google, but this week they started showing results for name searches on page one of search results. John Jantsch placed details on his blog yesterday and people who took the five minutes to complete a profile found it on page one immediately. Do a Google search for Joe Dager or Joseph Dager and look at the bottom of page:
If you want to learn how, read about it here :











