The first 2-steps of the DMAIC process answered the questions: What is important and how are we doing? We also considered the marketing funnel stages of Awareness and Consider. The third stage of the process in DMAIC is Analyze and in the Marketing funnel it is Prefer or Trust. Analyzing is about finding ROOT CAUSE Read More …
Processes lend themselves to measurement. If you treat your marketing as a process, then you should be able to measure your marketing. The define stage answers the question: What is important? The measure stage will answer that question by asking: How are we doing? I stated in a previous post that the purpose of the Read More …
Six Sigma or Lean practitioners would view what I say about DMAIC as hardly revolutionary. Marketers may view it as just a way for a Black Belt to find a way to maneuver themselves into some of their market share. I happen to be more of a marketing guy, than a Lean or Six Sigma Read More …
If you search Google, there are 88,800 thousand images for the marketing funnel and 38,100 for the marketing hourglass depicted. All having a little different twist going from the Duct Tape Marketing Know, Like and Trust to the Awareness, Consider, Prefer and more. All of them depicting a systematic way to go from initial contact Read More …
Jim Lewis was the guest on the Business901 Podcast and the last half of the podcast was a Lean Transformation in itself. It is one of the best 15 minutes that I have hosted (the 1st half is not that bad). Our discussion centered on how to begin with Lean and the development of a Read More …
The key issue for most organizations are increasing revenue or decreasing cost. At the present time, most companies are in the decreasing cost mode. Training events are getting canceled or postponed in the effort to decrease cost. Training budgets are often the first to get cut when business takes a downturn. Time is also scarce. Read More …