A Market Research Plan For New Products

Introducing a new product to the market is an exciting process that requires extensive planning and research. Developing a comprehensive market research plan is important to ensure your product succeeds. This will help identify trends in customer behavior, recognize untapped opportunities, and determine pricing adjustments and launch strategies, among other elements of effective product introduction. Read More …

Leveraging Growth Strategies For A Successful Go-To-Market Launch

For any successful go-to-market launch, finding the right product-market fit is key. This means understanding the needs of your market and delivering a product or service to meet those needs. If you don’t establish a product-market fit, all your growth strategies may be for nothing.Your go-to-market strategy should always reflect the success of the product. Read More …

North America Dota Challengers League Launches

The initial season of the North American Dota Challengers League will officially launch this October immediately following the first Valve minor qualifier. The league will continue throughout the year while avoiding any conflicting dates with the DPC qualifiers. The Challengers League’s goal will be to create a semi-professional league within North America. The league will Read More …

Start-Up Insights into People and Culture

Author of numerous books and articles, Dr. Harris has recently authored “Lessons For Non-Profit and Start-Up Leaders: Tales of a Reluctant CEO.”  I will say I was somewhat reluctant to do the podcast, and not sure where it was going to go but undoubtedly this is one of best podcast I have had for start-ups. Her insight Read More …

Let’s make Lean Simple Again

I was taught Lean is simple: Find a problem, Solve a problem. It really is that simple to get started. Using my interpretation of Lean thinking, we start by: Capture what you are doing (CAP-Do) Create your Standard Practice (SDCA) Take one of those practices improve on it (PDCA) Try something new explore (EDCA) The percentage Read More …