Yesterday, I introduced the Developing a Lean A3 Marketing Plan for review and comments. I encourage you to review it before proceeding with this post. Every startup has different nuances and may be reviewing this post at different times in their development, I have found outside of having a bad idea, the Continue reading Developing a Lean A3 Startup Marketing Plan
I have been a big advocate of the work that Jeanne Liedtka, a Professor of Management at the Darden Graduate School of Business at the University of Virginia, has done. Several years ago, I had the pleasure interviewing her co-author Tim Ogilvie on the Business901 Podcast, Transcription with Podcast link: Using Design Thinking Continue reading The Innovation A3
When scaling companies, I always followed the thought that you needed core competencies that could be performed as standard work along with incremental improvement into your markets or through your product/services. However, this is just not about becoming more effective and efficient around your core; it is about exploring the Continue reading Can a Lean Company become a Learning Org
Part of The Lean Minute Collection on YouTube This is a quick overview of a few of the books both old and new that have been written on applying continuous improvement (Lean and Six Sigma) in Sales and Marketing. CAP-Do (More Info): What makes CAP-Do so attractive is that it Continue reading Lean Sales and Marketing Book Overview
This is a collection of 30 – Business901 Podcast Transcriptions, called Stacks (see below) through my Issuu channel: Startups & Entrepreneurship A collection of Business901 Startups that includes Saul Kaplan, Alex Osterwalder, Gabriel Weinberg and Laura Busche. A mixture of new age thinking with a little sage advice. I ended up Continue reading Startups & Entrepreneurship Stack
Having a website is pretty much table stakes anymore that’s your business card. When, I’m sitting back and I’m looking at the Bullseye Framework, how do I get started? I read your book. I agree with it. There’re 19 different ideas, and now I have my website up. I’m getting Continue reading Creating Your First Marketing Channel?
Would you re-write a book that has sold 35,000 copies in its first year? That is exactly what Gabriel Weinberg, CEO of DuckDuckGo, did with his book,Traction: How Any Startup Can Achieve Explosive Customer Growth. This is an excerpt from next weeks podcast with Gabriel as we help launch the new Continue reading When Should a Start-up Start Marketing?
I wrote this several years ago and ran across it last night. It was a request from someone that wanted me to create a marketing plan for them. My response is below. I did attach a PDF of the Business Model Canvas with it. Dear Entrepreneur, Thank you for the Continue reading Would you create a Marketing Plan for me?