Developing a Lean A3 Startup Marketing Plan

Yesterday, I introduced the Developing a Lean A3 Marketing Plan for review and comments. I encourage you to review it before proceeding with this post. Every startup has different nuances and may be reviewing this post at different times in their development, I have found outside of having a bad idea, the Continue reading

The Innovation A3

I have been a big advocate of the work that Jeanne Liedtka, a Professor of Management at the Darden Graduate School of Business at the University of Virginia, has done. Several years ago, I had the pleasure interviewing her co-author Tim Ogilvie on the Business901 Podcast, Transcription with Podcast link:  Using Design Thinking Continue reading

Can a Lean Company become a Learning Organization?

Scaling Edges

When scaling companies, I always followed the thought that you needed core competencies that could be performed as standard work along with incremental improvement into your markets or through your product/services. However, this is just not about becoming more effective and efficient around your core; it is about exploring the Continue reading

Lean Sales and Marketing Book Overview

Part of The Lean Minute Collection on YouTube This is a quick overview of a few of the books both old and new that have been written on applying continuous improvement (Lean and Six Sigma) in Sales and Marketing. CAP-Do (More Info): What makes CAP-Do so attractive is that it Continue reading

Startups & Entrepreneurship Stack

This is a collection of 30 – Business901 Podcast Transcriptions, called Stacks (see below) through my Issuu channel: Startups & Entrepreneurship A collection of Business901 Startups that includes Saul Kaplan, Alex Osterwalder, Gabriel Weinberg and Laura Busche. A mixture of new age thinking with a little sage advice. I ended up Continue reading

Creating Your First Marketing Channel?

Having a website is pretty much table stakes anymore that’s your business card. When, I’m sitting back and I’m looking at the Bullseye Framework, how do I get started? I read your book. I agree with it. There’re 19 different ideas, and now I have my website up. I’m getting Continue reading

When Should a Start-up Start Marketing?

Would you re-write a book that has sold 35,000 copies in its first year? That is exactly what Gabriel Weinberg, CEO of DuckDuckGo, did with his book,Traction: How Any Startup Can Achieve Explosive Customer Growth. This is an excerpt from next weeks podcast with Gabriel as we help launch the new Continue reading

How does Design Thinking compliment Lean UX?

Related Podcast and Transcription: Applying Lean to UX Joe:   You talk about Design Thinking as complimenting Lean UX? Can you expand on that? Jeff: I think there’s a misunderstanding of Design Thinking than perhaps — but Design Thinking, it’s not a methodology for making things pretty. In fact, what it Continue reading

Applying Lean Principles to Improve User Experience

Jeff Gothelf is a designer, an Agile practitioner with a specific expertise in User Experience culminating in his book Lean UX: Applying Lean Principles to Improve User Experience. His daytime job is currently as Managing Director in Neo’s New York City office. Previously, Jeff has led teams at TheLadders, Publicis Continue reading