Lean Startup next step is Lean Marketing

The #LeanStartup popularized by @EricRies has jettison Lean into an entirely different market segment. In a short time, it has become one of the leading methods for entrepreneurs to find their holy grail. What is exciting about the Lean StartupTM is that it has taken traditional Lean based on a foundation of value and flow Read More …

Will Lean Startup thinking work at GE?

Structure eats Culture for Breakfast! “I make all our managers read The Lean Startup,” says a Wall Street Journal ad quoting Jeffrey Immell the CEO General Electric for Eric Reis’s book. Well, Mr. Immell, I would recommend that unless you change structurally, it is likely that your managers have just read a fiction book. It Read More …

Goodbye Eric Ries, Hello Ernesto Sirolli

This may be a better description of what is needed in a startup than Eric Ries’s The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. I even may take it a step further and state that every sales and marketing person should listen to this message. Ernesto accurately describes what Read More …

Mapping Customer Pains to your VP

Business model innovator Alexander Osterwalder author of Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers lays out reasons to map a product or service’s value proposition with the actual pains customers face. Using building blocks from his business model canvas framework, Osterwalder maps the relationship and discusses, with interviewer Steve Blank, how Read More …

Can Lean Principles drive demand?

When people talk to me about demand, I get lost. Most of the time they focus on macroeconomics, governments, market identification, etc. But my struggle is that I have never seen a tax cut, training, better data, better methods create demand, just customers. Is that too simplistic? Many times we venture off in the world Read More …