When Should a Start-up Start Marketing?

Would you re-write a book that has sold 35,000 copies in its first year? That is exactly what Gabriel Weinberg, CEO of DuckDuckGo, did with his book,Traction: How Any Startup Can Achieve Explosive Customer Growth. This is an excerpt from next weeks podcast with Gabriel as we help launch the new version of the book next Read More …

Would you create a Marketing Plan for me?

I wrote this several years ago and ran across it last night. It was a request from someone that wanted me to create a marketing plan for them. My response is below. I did attach a PDF of the Business Model Canvas with it. Dear Entrepreneur, Thank you for the interest. You have a fantastic Read More …

How does Design Thinking compliment Lean UX?

Related Podcast and Transcription: Applying Lean to UX Joe:   You talk about Design Thinking as complimenting Lean UX? Can you expand on that? Jeff: I think there’s a misunderstanding of Design Thinking than perhaps — but Design Thinking, it’s not a methodology for making things pretty. In fact, what it is is a way to Read More …

Improve User Experience w Lean

Jeff Gothelf is a designer, an Agile practitioner with a specific expertise in User Experience culminating in his book Lean UX: Applying Lean Principles to Improve User Experience. His daytime job is currently as Managing Director in Neo’s New York City office. Previously, Jeff has led teams at TheLadders, Publicis Modem, WebTrends, Fidelity, & AOL. Read More …

The Most Important Discipline that an Entrepreneur Needs?

Joe: You described a variety of disciplines, characteristics that you must have. If you had to single one of them out, is there one that’s more important or are all of them equally important? Related Podcast and Transcription: Are You a Qualified Entrepreneur? Randy Nelson: I’ll say financial, and I’ll say it for a couple Read More …