This is a not so simple exercise I use when working with customers in a Business Development capacity. We work from the known to the unknown in an iterative fashion. We do this initially for our Core Value Stream, Key Accounts, Key Segments, Key Markets and in that order. If you can complete this, I Read More …
People struggle with the Lean Marketing concept. Especially one that does not lead with Lean Startup type thinking. They struggle to see how problem-solving can be an effective approach to growing market-share. Using the problem/solution type approach causes a marketing effort geared towards a customer versus a collaborative approach. This goes back to that Goods/Product-Dominant Read More …
Technology is amazing. I have worked with primarily SaaS type companies over the past 5-years and amazed at the technology advancements and sophistication during this time. There seems to be no end to technology. Even adding to this is the amount of sophistication that has gone into the analytics and not only do we have Read More …
The definitive playbook by the pioneers of Growth Hacking This podcast is packed with actionable advice as only Sean Ellis can deliver. Sean Ellis is CEO and founder of GrowthHackers.com, the number one online community for GrowthHackers with 1.8 million global users. Sean coined the term “growth hacker” in 2010 and is the producer of the Read More …
The digital age has changed the way we deliver marketing, the way we execute. Marketing is no longer driven by the creative, it is driven by the process. Learning becomes paramount and is driven by the way you interact and structure your customer engagement. Marketing is no longer just about getting the message out. It Read More …
In a past podcast with Grant Leboff, Selling in the Digital World and author of Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell More, we briefly touched upon today’s sales funnel. He reminded me that the original sales funnel and still the one in general use today was developed Read More …