As most of you know, I am a Lean practitioner that specializes in Service Design and Sales and Marketing. Most of my work has been in SaaS disciplines working with organizations in the Business Development area and to onboard external groups such as affiliate, re-sellers and reward programs. I have also managed and worked closely Read More …
I am a big advocated of building your funnel from opportunity versus depletion. An excerpt from a previous Business901 blog post: Most marketing funnels concentrate on building linear step by step plans. They think of gathering a large group of prospects and narrowing them down through some type of funnel and toward a prospective customer. I Read More …
Author of Subscription Marketing: Strategies for Nurturing Customers in a World of Churn, Anne Janzer, is my guest on the Business901 podcast. We discussed how marketers can manage the disruptions of the subscription economy. Listen/Download MP3 Business901 iTunes Store Mobile Version New Accessibility for the Business901 Podcast
“When you want to spend the rest of your life with someone, you want the rest of your life to start as quickly as possible.” – Billy Crystal at the end of When Harry Met Sally When we think about our sales/marketing funnels or as the title of this blog states, The Engagement Funnel, do we Read More …
In this short video, put on by the Ashridge Business School the instructor gives a very good introduction to relationship mapping process. Relationship Mapping is a simple tool that you can make as simple or as complicated as you would like. I have never quite figured how to use this process as my CRM, though I have Read More …
Bob Apollo is the founder and principal consultant behind Inflexion-Point Strategy Partners, one of the UK’s leading B2B sales and marketing performance improvement specialists. Bob works with promising early stage companies to help them “Cross the Chasm” from early adopters to mainstream markets, and with established organisations to refocus their sales and marketing activities and Read More …