Quickest Way to A Quality Marketing Plan

Reflection A3

A lot of us will procrastinate writing a marketing plan and for good reason. Planning is painful. If done correctly, it forces us to face current reality. Adding insult to injury, it forces us to face future reality. It is simply a disheartening process for most. I wrote an outline Continue reading Quickest Way to A Quality Marketing Plan

Not as easy as you think, A SWOT Analysis

SWOT Anaylsis

In a past blog of mine, Growing your Company thru SOAR, I discussed the uses of SWOT (Strength-Weaknesses-Opportunities-Threats) outside the regular marketing realm and added some other areas as throughout the organization and also in Key Account Management. I also alluded to the regular practice of using SWOT simply as Continue reading Not as easy as you think, A SWOT Analysis

Viewing the Future Product or Service

Product-Market Life Cycle

If you have made it through Marketing101, you have become familiar with the Ansoff Matrix. It is a strategic planning tool developed by Igor Ansoff back in 1957. Given the fact that we still talk about it and use it is amazing in itself. I use it just about in Continue reading Viewing the Future Product or Service

Growing Your Company thru SOAR

We are all familiar with SWOT – Strength, Weaknesses, Opportunities, and Threats.  Few of us have not experienced creating one; it is sort marketing101 and even Business Planning101. It is effective and often used tool. What you put into it, is what you will get out of it. I challenge Continue reading Growing Your Company thru SOAR

Developing a Lean A3 Startup Marketing Plan

Yesterday, I introduced the Developing a Lean A3 Marketing Plan for review and comments. I encourage you to review it before proceeding with this post. Every startup has different nuances and may be reviewing this post at different times in their development, I have found outside of having a bad idea, the Continue reading Developing a Lean A3 Startup Marketing Plan

Developing a Lean A3 Marketing Plan

  Creating a marketing plan on an A3, or a single sheet of paper in not much of a novelty. However, if you think for a moment about A3 reports and the traditional Lean Problems Solving A3, you will see a similarity on how I have organized the A3 Marketing Continue reading Developing a Lean A3 Marketing Plan