Is the Value in the Conversation versus the Proposition?

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Value Conversation

A value proposition describes the value that your products/services offer those who purchase them. It states the compelling reason people buy from us. The stronger we make the proposition through quantifying it during the sales process the more likely we will get the sale. The statement(s) can be governed by Continue reading

The Reflection Cycle of Lean

Cycles of Lean

Working with Lean in Sales and Marketing have afforded me the opportunity to see tools in a different way. It has allowed me to see them from what I might call an outside-in perspective. Where most Coaches and Trainers come from the internal world of development and manufacturing, I came Continue reading

The Gentle Art of Re-Perceiving

Perception

In the landmark book, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, authors W. Chan Kim and Renée Mauborgne used the terms red and blue oceans to describe the market universe. Red oceans are all the industries in existence today—the known market Continue reading

Product/Service Introduction Worksheet

Most of us recognize SDCA and PDCA as tenants of Lean Thinking. Standard Work (SDCA) creates a can-do attitude and frees up time for problem-solving. Applying Continuous Improvement (PDCA), allows you to “see” opportunities for improvement and leverages the resources in your environment. I like to use the term EDCA Continue reading

Are You Trying To Improve Customer Influence?

Listening to the customer is giving the customer status and importance and sends the message that their opinion is worthwhile. If you take the time for customers to see problems for themselves and think through solutions, they will more than likely work with you in implementing and fixing the problems Continue reading

In Lean Marketing would Pull be the same as Demand?

When viewing pull in Lean Sales and Marketing, I think most people get it wrong. They think only about demand and obtaining a new customer. I think demand is something we use to have back in the 90’s, I suppose. When I think about pull, I think more in the Continue reading

How to Radically Transform Your Organization

This is a Part 3 of 3 blog posts on a series of books that Deloitte has sponsored that I think is outstanding. They are a follow-up to the book, The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion, This book has been one Continue reading

How to Help Your Organization Learn Faster and Thrive

This is a Part 2 of 3 blog posts on a series of books that Deloitte has sponsored that I think is outstanding. They are a follow-up to the book, The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion, This book has been one Continue reading