Should Lean Marketers be using the Wanamaker Principle or the Pareto Principle in your Customer Retention programs? John Wanamaker said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” I have written about this on several occasions on how this is a good thing, not a bad Read More …
Not all the answers are here, but they could be.
In a recent tweet from @Kevin_Meyer he expanded on a comment that he left on a Lean Blog about ISO vs Std Work . His tweet said, What I forgot to mention is that the job breakdown aspect of TWI became our engine of kaizen. A little different than the norm. I intended to respond Read More …
Lean Marketing House (More Info): A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. Recommended 1st reading of series. Marketing with PDCA (More Info): Targeting what your Customer Values at each stage of the cycle will increase your ability to deliver quicker, more accurately Read More …
In a recent blog post, Sales and Service Planning with PDCA, I discussed the most basic part of the Sales and Service Cycle, the conversation with the customer. People may struggle viewing this from a market versus a customer perception. Or, they may see how this applies to a B2C relationship but wonder how to Read More …
Many of us use different planning instruments and schedulers. Kanban being one of the most familiar methods to readers of this blog. In the last several months, I have written about the Last Planner® (Last Planner is a registered trademark of Lean Construction Institute (LCI)) and have had several podcast on the subject most notably Read More …