Sales and Marketing in Lean. I have always had a tendency to write about Lean in Sales and Marketing. And, I have written a lot: Lean Marketing House (More Info): A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. Recommended 1st reading of series. Read More …
I always find it interesting when Lean Organizations seek me out to help them with their sales and marketing. They typically have found me through the several zillion ways that you reach people but mainly because I am known for Lean Sales and Marketing or just Lean Marketing. I commend them that they are so Read More …
Lean Thinking continues to be one of the best resources for understanding “What is Lean”. Simply because it describes the thought process, the overarching key principles that must guide your actions when applying lean techniques and tools. From the Book description: Womack and Jones recommend that managers and executives embarking on lean transformations think about Read More …
Many of us believe that all we need to do is create better, more innovative products, the Apple mystic? The product continues to be the primary focus of business. Can we stay ahead of competition by products alone? Or even with products in general? We have used Lean to make products that are easy to Read More …
How do you captivate and engage today’s audiences? It’s simple, use multiple platforms says award-winning transmedia writer, game designer and author, Andrea Phillips. If you cannot wait for the podcast her new book, A Creator’s Guide to Transmedia Storytelling provides a fantastic introduction. Transmedia Storytelling is a story experience both for and with an audience Read More …
This is a 35 minute presentation on the principles that the trilogy is based on. Lean Service Design Trilogy eLearning course is highly influenced by Service Design Thinking and Lean as the business process. We will use the Lean methods of SDCA, PDCA and EDCA as they relate to each discipline and the path between Read More …