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Category: Marketing with Lean Category
Creating Never Ending Opportunity
When we start with our customers and their stories things begin to change. We create better relationships and a higher level of learning opportunities. Thus, we can communicate more effectively across with our customers and their markets, develop more business development opportunities and connect with influencers. You must be willing to dig deep to understand customers. It becomes Read More …
Balancing the Art of Lean
How do you incorporate Lean into your strategic thinking? In Sales and Marketing, I use a process very similar to The Balanced Scorecard for a visual indicator to make sure that I am doing a little “Lean” in each category. The percentage of each depends on the individual company. Join the conversation on LinkedIn What questions Read More …
Should You Be Increasing Your Marketing Research?
Should research become a larger part of the marketing budget? Should marketing research drive innovation or should innovation drive marketing? What happens in your company? Though most of us are past that idea of a silver bullet, the viral marketing campaign still exists in many minds. I am not saying they don’t happen but just Read More …
The Problem with Lean, Is the Problem
Can Lean be used for more than Problem-Solving? When we think of Lean whether as a toolset or as a culture, our immediate thought is steered towards problem-solving, the Kaizen Spirit. It is truly the definitive aspect of Lean. It is so prevalent that most outsiders to Lean are convinced that Lean is not applicable Read More …
Your Core Marketing Strategy: Customer Onboarding
FIRST IMPRESSIONS COUNT: If you create a great customer onboarding experience, you more than likely will have a great customer. When working with companies, I put a great deal of emphasis in this area. I think doing it well creates growth opportunities and doing it poorly is a significant hindrance to growth. If we create that Read More …