Archive for One Page Business Plan
WoMEN: What Mom Entrepreneurs Need
Posted by: | CommentsThe third installment of the "WoMEN: What Mom Entrepreneurs Need" teleseminar series offered by Lara Galloway, The Mom Biz Coach. The WoMEN teleseminar series continues Tuesday, April 28th at Noon ET with Lara Galloway interviewing Melodie Lane, a single mom of four children and National Marketing Manager for the One Page Business Plan Company. You won’t want to miss this information-packed hour in which Lara asks Melodie to give us the scoop on why working moms need a business plan, how to create one that reflects your definition of success, and understanding how an effective business plan equals results. Having my WAHMs create a business plan for themselves is a foundational step in my coaching practice. The One Page Business Plan is the template I have all my clients use because it is simple and effective. Learn why this isn’t just something "the big companies" should care about, and why not having one could be the very thing standing between you and the success you deserve.
The schedule for the WoMEN: What Mom Entrepreneurs Need teleseminar series continues every second and fourth Tuesday of each month at Noon ET.
Listen to the entire series on blogtalkradio!
Business Plans for Mompreneurs – Online Workshop
Posted by: | CommentsIn this May 21st Workshop You’ll Learn:
The 5 essential ingredients every business plan must have to be successful.
- How to write a vision statement that graphically describes your business in two sentences or less.
- How to create a mission statement that attracts your ideal customers.
- How to design quantitative business and financial objectives that drive behavior and produce results.
- How to craft strategies that will make your business successful over time.
- How to define the 5-7 critical projects or programs that are critical to implement in the next 12 months.
Program Information:
This is an online, e-facilitated program in a highly interactive environment. Class size is limited. A skilled facilitator will give a quick overview of The One Page Business Plan methodology, then work with program participants to help create the first draft of their own One Page Business Plan.
The “One Page Business Plan” Company is an international consulting firm with over 450 consultants. They specialize in helping business owners “re-think” their businesses and then help them construct extraordinarily clear and concise strategic business plans-on a single page. The original “One Page Business Plan” book has been an Amazon.com best seller for over 11 years. Their next book, due out this summer, is the “One Page Business Plan for Women in Business.”
Please review this page, they also have several 1-page Mom templates for your review.
Your Marketing Vision
Posted by: | CommentsMany believe that the vision should have a grand scale, be meaningful and be measurable. 
Your vision should represent the broadest perspective but I encourage you to be specific with the message.
What are you building? – The One Page Business Plan ® uses this simple question to define your vision. I have yet to see a more effective question to get you started. They go on and ask you to describe what your product/services will look like in 1, 3 or 5 years. When I add the terminology of Marketing Plan Pro and Duct Tape Marketing you include target market and the ideal client description into the mix. If you you can simply feel in these blanks taken from The One PAge Business Plan, I think you can go a long way in describing your vision:
Within the next ___years grow (company name) ___________ into a $ ______(est. annual sales)
(local, regional, int’l)______________ ( type of company) ________________________
providing (describe products/services)_____________________________________
to (describe target customer and ideal client)_________________________ with annual sales of $_______.
I would encourage you to start building your marketing plan with this statement in mind and come back to it often. Add, but do not subtract from it till you have a complete marketing plan intact. Since this is the roof of the Lean Marketing House it will provide the perspective that all other material will be based on. As you add your ideal clients and target markets, you may segment part of this message but for now you must have an overall theme tying your entire vision together.
This will be a great way for you to stay on course during the process.
