Presentation :: Lean Sales and Marketing thru Service Design Thinking

Archive for Presentation

Feb

The Secret Structure of Great Talks

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If anyone has followed this blog for anytime they know that Nancy Duarte is a favorite subject of mine. She passionately pursues the presentation development and design niche. Her two books, Resonate: Present Visual Stories that Transform Audiences and slide:ology: The Art and Science of Creating Great Presentations are two of my most dog-eared marked up books that I own. My only disappointment is that I do not follow her advice more. In this TEDxEast video, Nancy draws lessons on how to make a powerful call-to-action. From the “I have a dream” speech to Steve Jobs’ iPhone launch, she displays what all great presentations have: a common architecture.

Spontaneous Marks help you think – Doodling

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A doodle is an unfocused drawing made while a person’s attention is otherwise occupied. Doodles are simple drawings that can have concrete representational meaning or may just be abstract shapes. Stereotypical examples of doodling are found in school notebooks, often in the margins, drawn by students daydreaming or losing interest during class. Other common examples of doodling are produced during long telephone conversations if a pen and paper are available. –From Wikpedia

Could this be the most non-factual statement in Wikpedia? you might want to ask Sunni Brown. She says: Doodlers, unite! She makes the case for unlocking your brain via pad and pen.

Studies show that sketching and doodling improve our comprehension — and our creative thinking. So why do we still feel embarrassed when we’re caught doodling in a meeting?

I look at doodling as a precursor to many of my storyboards, designs and prototypes. I have to admit that I throw away a page of doodles a day. I mean what would life be without them? I wonder though is there an App for this?

Is Viral Still Possible? More than ever before

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Jeremy Gutsche goes beyond traditional web 2.0 keynotes speeches to get at the root of what makes products and services go viral both online and in terms of generating word of mouth. As the founder of Trend Hunter.com (a site with 30,000,000 views per month), Jeremy has a lot of experience studying the viral marketing and what makes messages stick.

Check the viral section of the video at around19:50. Why did I show 20 minutes of video beforehand? In the first 20 minutes, Jeremy talks about a culture of revolution framework in a way that only he can. Starting at the 2:50 mark is a must see section of the Video. You will be surprised at what you learn about Situational Framing and how it dictates the outcome of your creative process.