Archive for Product Innovation
SPIDER Product Launch Template
Posted by: | CommentsSPIDER is an acronym for See, Plan, Imagine, Design/Sell, Execute and Renew.
I was doing research on a product launch program for a client and came across a mind map that I had used for a program several years ago. I wondered if it had stood the test of time.
This program was based on the SPIDER Product Launch template which allowed participants to organize their launch plans into a series of actionable items based on present marketing conditions and practices. The participants used the template to determine areas to differentiate their product, better define their buyer persona and use present technology to accelerate the launch.
The actual program was created to provide businesses with everything they could ask for in terms of ongoing marketing support, guidance, accountability and know-how to help them overcome the challenges facing them in launching a product in 2009. The SPIDER template was heavily influenced by the book, Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant.
I believe there are a few changes that I would make to the mind map, but I am surprisingly comfortable with the majority of it. Any thoughts?
What Lean 3P should take from Biomimicry
Posted by: | CommentsIn a recent blog post, Lean 3P Design more Humanistic by Going Back to Nature, I discussed the Lean 3P 3P idea of looking to nature, to try to find solutions to the problems you’re trying to solve. In a Design Thinking Network thread, Limits of Organic Architecture, I was introduced to the principles of Biomimicry. There seems to common thread between Lean 3P and Biomimicry that are well described in this Ted video.
Janine Benyus has a message for inventors: When solving a design problem, look to nature first. There you’ll find inspired designs for making things waterproof, aerodynamic, solar-powered and more. Here she reveals dozens of new products that take their cue from nature with spectacular results.
Why you should listen to her:
In the world envisioned by science author Janine Benyus, a locust’s ability to avoid collision within a roiling cloud of its brethren informs the design of a crash-resistant car; a self-cleaning leaf inspires a new kind of paint, one that dries in a pattern that enables simple rainwater to wash away dirt; and organisms capable of living without water open the way for vaccines that maintain potency even without refrigeration — a hurdle that can prevent life-saving drugs from reaching disease-torn communities. Most important, these cool tools from nature pull off their tricks while still managing to preserve the environment that sustains them, a life-or-death lesson that humankind is in need of learning.
As a champion of biomimicry, Benyus has become one of the most important voices in a new wave of designers and engineers inspired by nature. Her most recent project, AskNature, explores what happens if we think of nature by function and looks at what organisms can teach us about design.
SD-Logic at the Center of Business Growth
Posted by: | CommentsIt is always funny that until you have purchased a new car, you see so few of them on the street. Afterwards, it seems like every light you pull up to there is one. Even the different makes start looking like your own. Tuesday night, I posted a blog, Is there a Fifth way to Grow a Business and by Wednesday morning, I had clicked into two tweets that had links to very similar posts. Both are well written and add additional perspective to my post. I encourage you to read all three in no particular order.
Related Posts:
Iterative Path Blog: Customer Job To Be Done Growth Matrix
Matthew E. May Open Forum Blog: The 4 Moments of Truth That Create an Unforgettable Customer Experience
Business901: Is there a Fifth way to Grow a Business
In a summary of the three, business growth is becoming a function of collaborative efforts with our customers for retention and within our markets for acquisition. I use the word customer as a generic term often to refer to existing customers, prospects and/or markets.
When looking at Brian Solis’s description of the Moments of Truth in his book What’s the Future of Business: Changing the Way Businesses Create Experiences or the description from Roger Martin’s book, Playing to Win: How Strategy Really Works or Mark Johnson’s Job to be Done Model, Seizing the White Space, you see the foundational principles of Service Dominant Logic being applied. These books are good reading. On the other hand, The Service-Dominant Logic of Marketing edited by Robert Lusch and Stephen Vargo is extremely detailed and thorough, struggles for an audience. It is a tough read. However, it is at the heart of future growth; My matrix is below.
This matrix symbolizes how the collaborative thinking process needs to become part of every market. It will take a strategic plan and effort by organizations to move products/services into that area. You cannot wake up one day and say that we will start co-creating with customers. It is a strategic decision that you must make as an organization to move towards the center of the matrix.
For more information on Service Dominant Logic.
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