Archive for Product Innovation
SPIDER is an acronym for See, Plan, Imagine, Design/Sell, Execute and Renew.
I was doing research on a product launch program for a client and came across a mind map that I had used for a program several years ago. I wondered if it had stood the test of time.
This program was based on the SPIDER Product Launch template which allowed participants to organize their launch plans into a series of actionable items based on present marketing conditions and practices. The participants used the template to determine areas to differentiate their product, better define their buyer persona and use present technology to accelerate the launch.
The actual program was created to provide businesses with everything they could ask for in terms of ongoing marketing support, guidance, accountability and know-how to help them overcome the challenges facing them in launching a product in 2009. The SPIDER template was heavily influenced by the book, Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant.
I believe there are a few changes that I would make to the mind map, but I am surprisingly comfortable with the majority of it. Any thoughts?
In a recent blog post, Lean 3P Design more Humanistic by Going Back to Nature, I discussed the Lean 3P 3P idea of looking to nature, to try to find solutions to the problems you’re trying to solve. In a Design Thinking Network thread, Limits of Organic Architecture, I was introduced to the principles of Biomimicry. There seems to common thread between Lean 3P and Biomimicry that are well described in this Ted video.
Janine Benyus has a message for inventors: When solving a design problem, look to nature first. There you’ll find inspired designs for making things waterproof, aerodynamic, solar-powered and more. Here she reveals dozens of new products that take their cue from nature with spectacular results.
Why you should listen to her:
In the world envisioned by science author Janine Benyus, a locust’s ability to avoid collision within a roiling cloud of its brethren informs the design of a crash-resistant car; a self-cleaning leaf inspires a new kind of paint, one that dries in a pattern that enables simple rainwater to wash away dirt; and organisms capable of living without water open the way for vaccines that maintain potency even without refrigeration — a hurdle that can prevent life-saving drugs from reaching disease-torn communities. Most important, these cool tools from nature pull off their tricks while still managing to preserve the environment that sustains them, a life-or-death lesson that humankind is in need of learning.
As a champion of biomimicry, Benyus has become one of the most important voices in a new wave of designers and engineers inspired by nature. Her most recent project, AskNature, explores what happens if we think of nature by function and looks at what organisms can teach us about design.