Archive for Product Launch
I stepped in and hosted a podcast for LetusDropShip, a new drop shipping company that offers a unique way of handling drop shipping. They seek out niche manufacturers and offer them the support of their worldwide distribution system of warehouses and online/offline retailers. LetusDropShip concentrates on building brands and niches.
One of these manufacturers, Trego (A wearable case for the iPad) was discovered at a local meetup in San Jose, CA. Founder, Ramsey Elias started out using KickStarter to fund its initial offering and I thought it would be fun to view the progression of the product:
- Kickstarter: Trego – The Wearable iPad Case They reached their goal of $20,000 with 113 backers.
- Initial offering is made through Amazon and Ebay. The Trego Bag comes in two colors and can be found on Amazon:
Black and Orange: Trego Bag – B & O
Black and Green: Trego Bag – B&G
- Global Distribution is sought through LetUsDropShip.Com
- A push to the industrial product market highlighted in my blog post, Industrial iPad Case – Moving Digital to Shop Floor (Includes a fun video).
The podcast is the story behind the Trego product and serves as excellent background material for a retailer. The podcast features Ramsey Elias, founder and inventor of the Trego and Jerry Gan, founder of LetusDropShip. In the podcast, we discuss the origination of the Trego case and the journey through development. Jerry discusses how he found out about the Trego case and how LetusDropShip assists Ramsey in developing an international market. Below is a transcription of the podcast, A Tray to Go for your iPad, a Trego!
If you would like to become a wholesaler of the product, please visit LetusDropShip.com
Disclaimer: At the time of this writing there is an existing relationship with LetusDropShip.
SPIDER is an acronym for See, Plan, Imagine, Design/Sell, Execute and Renew.
I was doing research on a product launch program for a client and came across a mind map that I had used for a program several years ago. I wondered if it had stood the test of time.
This program was based on the SPIDER Product Launch template which allowed participants to organize their launch plans into a series of actionable items based on present marketing conditions and practices. The participants used the template to determine areas to differentiate their product, better define their buyer persona and use present technology to accelerate the launch.
The actual program was created to provide businesses with everything they could ask for in terms of ongoing marketing support, guidance, accountability and know-how to help them overcome the challenges facing them in launching a product in 2009. The SPIDER template was heavily influenced by the book, Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant.
I believe there are a few changes that I would make to the mind map, but I am surprisingly comfortable with the majority of it. Any thoughts?
This may be a better description of what is needed in a startup than Eric Ries’s The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. I even may take it a step further and state that every sales and marketing person should listen to this message. Ernesto accurately describes what is needed in your sales and marketing conversations. Even better, he is delightful presenter and if he cannot bring a smile to your face few will.
Why you should listen to him: Ernesto Sirolli is a noted authority in the field of sustainable economic development and is the Founder of the Sirolli Institute, an international non-profit organization that teaches community leaders how to establish and maintain Enterprise Facilitation projects in their community. The Institute is now training communities in the USA, Canada, Australia, England and Scotland.
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