Crisis management is a topic that’s often in the news, but it’s also something businesses need to plan. A crisis can strike anytime without warning and quickly spiral out of control if it’s not managed properly. A well-run crisis management project can help mitigate the damage caused by a crisis and even help your business Read More …
To create a successful marketing event ecosystem, one must understand what one is. A marketing event ecosystem collects isolated events to achieve a common goal. Each event in the ecosystem must be carefully planned and executed to contribute to the success of the whole. There are three key components to a successful marketing event ecosystem: Read More …
In the project economy, everyone is a project manager. The lines between work and personal life have become blurred as we manage an ever-increasing number of projects – from developing a new product at work to planning a family vacation. Project management is not about controlling people or processes but achieving results through effective collaboration. Read More …
A creative project is a process that starts with an idea and has many different stages. The stages of a creative project will vary, depending on the type of work being done. These 3 stages can be seen in almost every creative project: Concept, Vision, and Production. In the first stage, a concept of work Read More …
Is there value from an organizational perspective for marketers to have PMP Certification? Marketing in recent years has become more process orientated, which has resulted in a greater emphasis on project management. I have found a lack of basic project skills such as scoping and risk management when working with marketers. However, I am not Read More …
One of the few certainties in marketing is that there will be an increasing amount of data, information at our hands in the years to come. In fact, there has been so much of it that for the last ten years most of us don’t even know what to do with it all. We store Read More …