Lean Thinking continues to be one of the best resources for understanding “What is Lean”. Simply because it describes the thought process, the overarching key principles that must guide your actions when applying lean techniques and tools. From the Book description: Womack and Jones recommend that managers and executives embarking on lean transformations think about Read More …
Service Design and Lean Services have been a large part of my efforts this year, both researching and implementing. It is a result of the work that I have been doing in Lean Marketing. Just about in every case, we have had to work in the area of services both internal and external at the Read More …
In the podcast Storytelling with New Media – Are you ready?, author Andrea Phillips provides a fantastic introduction in this podcast and in her new book, A Creator’s Guide to Transmedia Storytelling. A previous written excerpt can be found at, The Future of Simulation Games: Transmedia Storytelling. This is a transcription of the podcast. Read More …
Many of us believe that all we need to do is create better, more innovative products, the Apple mystic? The product continues to be the primary focus of business. Can we stay ahead of competition by products alone? Or even with products in general? We have used Lean to make products that are easy to Read More …
TEDx Transmedia 2011 – Liz Rosenthal quotes Oscar Wilde: “An Economist knows the price of everything, but the value of nothing.” So who understand value? Liz discusses how your audience can become your funding mechanism. How good is Transmedia Storytelling? If sales and marketing are storytellers, could we measure their success on how much money Read More …
#ServiceDesign Teacher and Practitioner, Vincenzo Di Maria was my guest on the Business901 podcast, Instructor Comments on Teaching Service Design. He trained as a designer at Central St. Martin’s College of Art Design in London, where he’ll be running the Service Design Summer Course the first two weeks of August this year. This is a Read More …