Archive for Social Media
Campaign Marketing was discussed in the Business901 podcasts, What Political Campaigns can teach business, part 1 of 2 and part 2 of 2. Part one was more of a strategic view and part 2 more tactical. This is a transcription of both of the the podcasts. I find political campaign marketing very relevant to typical business marketing. Political campaigns have more experience in creating touch-points, managing limited budgets and crafting their message to the audience that they are addressing. An excellent primer when developing a social media strategy and turning it into a handshake.
Derek A. Pillie has served public and political candidates for over 15 years. He has served on the staff of Indiana’s Third Congressional District, most recently as District Director for just over a decade. In that role, he oversaw Indiana operations of the office; including constituent outreach and helping taxpayers solve problems with federal agencies. He also worked on crucial economic development projects and was heavily involved with advising the office on online media and marketing decisions.
After his federal service expired Derek started working at Cirrus ABS, an online marketing and technology development company. He currently manages their business development efforts. Cirrus ABS has added political campaigns to the portfolio of industries they serve since Derek joined the team, and he continues volunteer efforts on behalf of candidates he supports.
Related Information:
Political Campaigning – Strategy Update
What political campaigns can teach business
Lean Marketing Lab Opens!
Start with Journey Mapping vs Value Stream Mapping
Inspiring Innovation thru Standard Work
Posted by: | CommentsStandard work should be an enabler of innovation, not a hindrance. In an upcoming Business901 podcast with Terri Griffith, we will take a look at a few of these principles and find out why it is so important to access where you are at before venturing into the unknown. In the premier show of Innovators Exchange, Tad Milbourn, senior product manager of Intuit Brainstorm, speaks with Terri Griffith, author and professor of Management at Santa Clara University. Tad and Terri discuss her new book, The Plugged-In Manager
Related Information:
The importance of PDCA in Marketing
Even Seinfeld used Standard Work
The SDCA Cycle Description for a Lean Engagement Team
Is your Innovation a Gateway for Others?
Value on the Digital Frontier
Posted by: | CommentsTomorrows podcast guest, Joe Pine introduces the Multiverse in this video and in his new book,Infinite Possibility: Creating Customer Value on the Digital Frontier
Related Information:
Demonstrating Social Media using an Elephant
Gaming can make a better world
The Common Thread of Design Thinking, Service Design and Lean Marketing
Can the customer be front stage in your organization?
Games are invading the real world
