Be Realistic About Where Your Dollars Can Take You

Laurel Mintz, CEO of Elevate My Brand is my podcast guest next week and below is an excerpt from the conversation. Laurel is a renowned marketing professional with both an MBA and JD. Her company works with global brands such as Susan G. Komen for the Cure, Nestle, and Popchips. She’s an expert on everything Continue reading

Can You Make Online Collaboration Easy?

Next Weeks podcast guest, Dana Sednek Bowler specializes in eLearning, virtual meetings/collaboration, project management, analytics tools & strategies, and leadership facilitation. She puts these skills to work at Interaction Associates as the online learning manager. An excerpt from next week’s podcast: Joe: What do you think makes online collaboration difficult, Continue reading

What do Customers Buy, Part 2

John Goodman’s new book, Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service takes John’s Customer Service expertise and puts it into a digital context.  John has managed more than 1,000 separate customer service studies, including the White House sponsored evaluation of complaint handling practices in government and Continue reading

The Start of Behavioral Business Models

Thomas Koulopoulos on a Fast Company blog post said: We are at the tail end of an era that has focused almost entirely on the innovation of products and services, and we are at the beginning of a new era that focuses on the innovation of what I like to Continue reading

Go Global, Go Viral, Start Local

In a recent podcast I ask @ekaterina (Ekaterina Walter) about going viral. It may not be the answer you would expect from the author of The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand and Think Like Zuck.. Related Podcast and Transcription: Continue reading

Marketing Magic of Moses: Content, Stories and Targeting

Everyone will tell you it is about Content, Stories and Targeting (Relevance) your audience. Well, sure it is, we have been talking about that since before the days of Moses. Just look at what Moses offered: He was born a Hebrew, he was one of them. Evidence to lead: He Continue reading

It all goes Back in the Box

I am a big Ken Blanchard fan and maybe even a bigger TEDx fan. Ken recently appeared at TEDx tp discuss Collaboration. His talks breaks down into three areas: if you meet someone who wants to accomplish something, and you want to accomplish something, the experience is meant to be Continue reading

Events go Viral but there is No Instant Pudding

I am involved in several conferences each year, either in promotion, attending or speaking. I find many conference hosts are looking for that particular format, hot speaker or subject or a new venue to create a profitable event. Many of us look at our marketing the same way. Some of Continue reading

The Art of Asking

Amanda Palmer commands attention. The singer-songwriter-blogger-provocateur, known for pushing boundaries in both her art and her lifestyle, made international headlines this year when she raised nearly $1.2 million via Kickstarter (she’d asked for $100k) from nearly 25,000 fans who pre-ordered her new album, Theatre Is Evil. This was a very Continue reading