Archive for Social Media
Selling a Fort Wayne Home thru Social Media
Posted by: | CommentsDisclaimer: This is about selling my own home and information can be found at http://FortWayneHomeforSalebyOwner.com.
I feel somewhat challenged to use predominately Social Media, the web and a 28 day plan in selling our Fort Wayne home. Yes, I do have yard sign.
I have always discussed that people that talk the talk should walk the walk. Last year I did a blog post Hiring a consultant, can I see your marketing plan?, that referred to this idea. I have always been dead serious about this requirement, it really is not an option to me. So, I have taking it upon myself to sell a house primarily through social media, the web and more importantly I am following a Value Stream Marketing Concept that includes:
First thing that we did was develop a 28-day plan. We broke it down into user stories and than into 4 – 1 week scheduled iterations much like the Agile or Scrum practices that I use. I developed a Marketing Kanban board for the occasion which I think will prove quite interesting for the whole process.
One of the initial steps or iterations we did was to include a Home Staging Release to promote the Interior Design store, Wild Hare Decor (another disclaimer – it is my wife’s store). Of course, we did other things; listed on Craig’s list, scheduled a pre-moving sale, an open house and blogged about it on several sites. I think it should be a lot of fun and a true learning experience.
I am very interested in sharing this process as it takes place. It is always one thing talking the talk, it is another Walking the walk.
Related Post:
Eagle Lake Home Staged by Wild Hare Decor
Fort Wayne Home for Sale by Owner
Eagle Lake Home Staging
Wild Hare Blog
Craig’s List for Home
Craig’s List for Pre-Moving Sale
Interview with Author of the Lean Blog, Mark Graban
Posted by: | CommentsA few months ago, I did a Podcast with Mark Graban, Senior Fellow at the Lean Enterprise Institute. I enjoyed talking to Mark and at the end of the Podcast; we went off the subject matter and started a discussion on social media. The tape was running and we recorded some additional thoughts on social media. I respect Mark’s work a great deal. He has created a very loyal following, not only on his blog but also on Twitter. I encourage others to follow and watch how he engages his audience. If you would like to follow Mark, he can be found at http://LeanBlog.org or on Twitter: @leanblog.
I have to admit that I must be a great judge of talent or maybe this podcast pushed Mark over the edge of the other competitors. Ha! Mark won the prestigious iSixSigma 2009 MVP Awards for Best Continuous Process Improvement Tweeter at the iSixSigma Live Conference this year. This podcast was taped in July, 2009 but the information is still solid and even more relevant today. Listen to Mark’s thoughts on Blogging and Tweeting as he surpasses 2,000 “Engaged” followers, this month.
An Interactive Video Event from Healthcare Value Leaders
February 24, 2010 11:00 AM EST
View the 3-minute preview
Mark is also the author of Lean Hospitals: Improving Quality, Patient Safety, and Employee Satisfaction
Have you ever forgotten the obvious – Duct Tape Marketing
Posted by: | CommentsHave you ever forgotten the obvious? I do not believe that I have ever featured Duct Tape Marketing: (The World’s Most Practical Small Business Marketing Guide
) Book on my blog. It has sold over 50,000 copies in hardback, paperback and Kindle editions and has been translated into Croat, Indonesian, Korean, Portuguese, Russian, and Spanish and never once appeared in the Business901 blog. Since this writing, John Jantsch has been at the forefront of Social Media and Referral Marketing. His new book on Referral Marketing is due out in the spring of 2010.
In the Duct Tape Marketing book, John Jantsch, the author has really focused on three areas that I feel are the most important: Simple, Effective and Affordable strategies for the Small Business Owner. John effectively followed these terms throughout the book. Take a look at the excerpt and see if you agree: Google Books.
BTW r u tweeting ur customers http://ow.ly/EkP9
Posted by: | CommentsDo you know what that means! If you don’t you should seriously consider taking the Social Media Training that I have been hyping the last few days. The other day in a tweet I saw this statement: “I showed my Dad how to turn on the computer. I wonder what my kids will be showing me.” It was in a Duct Tape Marketing thread but I don’t remember if John said it or not. However, are you ready for where Social Media will take you next year? Are you ready to participate? Do you have your ducks in a row?
Ask yourself:
Will there always be regular mail?
Will you always have faxes?
Will you always have e-mail?
My kids don’t talk, they text – are they my next customer?
BTW r u tweeting ur customers http://ow.ly/EkP9
Sign up for the course! In the comment section of your order expand the Title Tweet to long form. It does not even have to be correct! Just make the attempt, I will send you a free Duct Tape Marketing Book and the first five will be autographed.
The special offer on the course stops at Midnight November 22nd.
IF YOU WANT TO BE ON-LINE, YOU NEED TO LEARN ONLINE
P.S. Normally on Sunday I have a blog post from an affiliate of mine. This Sunday, I decided to be my own affiliate and promote the Business901 launch of the Duct Tape Marketing Social Media Pro.
