Business901 » Social Media

Use the tools of Political Campaign Marketing to turn your Social Media into a Handshake!

business901 — Fri, 09 Dec 2011 03:18:00 +0000

Campaign Marketing was discussed in the Business901 podcasts, What Political Campaigns can teach business, part 1 of 2 and part 2 of 2. Part one was more of a strategic view and part 2 more tactical. This is a transcription of both of the the podcasts. I find political campaign marketing very relevant to typical business marketing. Political campaigns have more experience in creating touch-points, managing limited budgets and crafting their message to the audience that they are addressing. An excellent primer when developing a social media strategy and turning it into a handshake.

Derek A. Pillie has served public and political candidates for over 15 years. He has served on the staff of Indiana’s Third Congressional District, most recently as District Director for just over a decade. In that role, he oversaw Indiana operations of the office; including constituent outreach and helping taxpayers solve problems with federal agencies. He also worked on crucial economic development projects and was heavily involved with advising the office on online media and marketing decisions.

After his federal service expired Derek started working at Cirrus ABS, an online marketing and technology development company. He currently manages their business development efforts. Cirrus ABS has added political campaigns to the portfolio of industries they serve since Derek joined the team, and he continues volunteer efforts on behalf of candidates he supports.

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Inspiring Innovation thru Standard Work

business901 — Fri, 02 Dec 2011 03:35:00 +0000

Standard work should be an enabler of innovation, not a hindrance. In an upcoming Business901 podcast with Terri Griffith, we will take a look at a few of these principles and find out why it is so important to access where you are at before venturing into the unknown. In the premier show of Innovators Exchange, Tad Milbourn, senior product manager of Intuit Brainstorm, speaks with Terri Griffith, author and professor of Management at Santa Clara University. Tad and Terri discuss her new book, The Plugged-In Manager and the role that a plugged-in manager can play in inspiring innovation. It serves as an excellent preview to the podcast.

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Value on the Digital Frontier

business901 — Mon, 28 Nov 2011 03:30:00 +0000

Tomorrows podcast guest, Joe Pine introduces the Multiverse in this video and in his new book,Infinite Possibility: Creating Customer Value on the Digital Frontier. Joe Pine seeks to do nothing less than redefine our known universe — a bold goal which manifested itself in The Multiverse, a 3D framework he created. By examining the fields created at the intersection of three axes (space/no space, time/no time, and matter/no matter), Joe introduces us to eight realms for creating value by innovating experiences. Physical virtuality, for example, involves designing things virtually and then making them a reality, such as the way 3D bio-printers manufacture human tissue and organs. Through Joe’s eyes, we see the future and it is mind blowing!

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The Zappos Culture Defined!

business901 — Thu, 03 Nov 2011 02:30:32 +0000

This is a transcription of the Business901 podcast, Developing a winning Culture the Zappos way!. My guest on the podcast Joseph Michelli takes you through the Zappos company culture now and what may be the future. Joseph’s latest book is The Zappos Experience: 5 Principles to Inspire, Engage, and WOW.

Open publication – Free publishing – More zappos

Related Podcast: Developing a winning Culture the Zappos way!

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What to do with foursquare!

business901 — Tue, 01 Nov 2011 03:58:39 +0000

One million new users per month. Twenty-three check-ins per second. Millions of people—in every city, in every country, on every continent, and even from the Space Station—are vying to become mayors of their favorite shopping locations. What is foursquare and why has it become the hottest customer magnet ever conceived? Internationally bestselling author Carmine Gallo not only has had unprecedented first-hand access to foursquare’s founders, he also has interviewed dozens of business owners and marketers who have revolutionized their businesses through The Power of foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Are.

Do not watch the slideshow as you listen to the podcast!

The Power of foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Are

View more presentations from Carmine Gallo

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Download Podcast: Click and choose options: Foursquare or go to the Business901 iTunes Store.

About: CARMINE GALLO is the communications coach for the world’s most admired global brands. A former anchor and correspondent for CNN and CBS, Gallo has addressed executives at Intel, Cisco, Google, Medtronic, Pfizer, and many others. Gallo writes My Communications Coach, a regular column for Forbes.com. He has written several internationally bestselling and award-winning books, including The Innovation Secrets of Steve Jobs and The Presentation Secrets of Steve Jobs. Carmine Gallo may be found online at www.carminegallo.com.

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Demonstrating Social Media using an Elephant

business901 — Sun, 11 Sep 2011 02:35:00 +0000

Great lesson on using social media. It is not about the tools but more about the connection. We have all heard this before but the Antwerp Zoo give us the perfect lesson through the birth of a baby elephant.

They do it so well that at the end of the video, you hardly remember a single social media tool used.

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Using the Media Engagement Framework as your Kanban?

business901 — Thu, 02 Jun 2011 04:10:00 +0000

This is a transcription of the Business901 podcast, Connecting Social Media and Traditional Marketing thru Measurement podcast with Guy R. Powell co-author of the new book,ROI of Social Media: How to Improve the Return on Your Social Marketing Investment.

His company, DemandROMI, (www.DemandROMI.com) is based on helping marketers and business executives to take these critical concepts and implement them within his client organizations. His consulting career began ATKearney delivering strategic and tactical solutions to help companies fuel and maintain extraordinary growth. While at ATKearney he worked on a variety of wide ranging projects for both mid-tier and Global 100 companies in Europe, providing strategic assessments, business re-alignments and turn-arounds.

Connecting Social Media and Traditional Marketing

The Media Engagement Framework is one of those “Aha” moments that you will have when reading the book. We touch upon it in the podcast but did not go into the depth you will need to complete it. However, I think it is well worth your time to study the framework, and print it out especially if you decide to listen to the podcast. I would even take it a step further and print it out as an A3 or larger and start pinning post-it-notes to it as part of your War Room or Battle Wall. What if you started limiting your WIP (Work in Process) in each area? Would that make you more effective?

Guy’s website: www.ROIofSocialMedia.com.

P.S. In the transcription check out the 90-9-1 concept.

Guy’s Books include:
ROI of Social Media: How to Improve the Return on Your Social Marketing Investment
Marketing Calculator: Measuring and Managing Return on Marketing Investment
Return on Marketing Investment

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Connecting Social Media and Traditional Marketing thru Measurement

business901 — Tue, 17 May 2011 03:05:00 +0000

Wouldn’t it be great to be able to connect all your marketing activities to their impact on sales revenue? Wouldn’t it be great to remove the guess work from putting your marketing plans together? Over the last 20 years, Guy Powell of demand ROMI has done just that in senior level sales & marketing across the globe both on the client and consulting sides.

Guy is a marketing measurement expert and has been measuring the effectiveness of social media right from the start. Guy states, “We can’t measure the effect of social media as a stand-alone media. Social media has a unique impact on consumer behavior but we need to realize that it also affects the impact of traditional media and traditional media impacts the effect of social media.” Our podcast discusses the interaction between the two and his Media Engagement Framework (P.S. Very tempted to make an A3 out of this!!!) pictured below.

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Download Podcast: Click and choose options: Connecting Social Media or go to the Business901 iTunes Store

Guy’s website: www.ROIofSocialMedia.com.

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A Business Perspective on Social Media

business901 — Sat, 12 Mar 2011 03:44:00 +0000

The secret to connecting with consumers in a fragmented, chaotic marketplace, then, lies in how businesses collaborate with customers. WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace (McGraw-Hill; January 2011) by Sean Moffitt and Mike Dover builds on a breakthrough, multimillion-dollar marketing research program initiated by Don Tapscott, technology guru and author of Grown Up Digital (McGraw-Hill), to deliver a state-of-the-art appraisal of the latest developments in customer engagement. Using findings from this study and hundreds of other examples, Moffitt and Dover explain how brands like Ford, Zappos, Starbucks, P&G, and other businesses large and small stopped marketing at consumers, and embraced peer-to-peer technologies to:

Engage customers via social influence, word-of-mouth, and user-generated content
Create an experience through the creation and aggregation of customer-driven ratings, reviews, and online groups
Build communities using Twitter, “crowdsourcing,” and other shared experiences
Make connections that are authentic, built on genuine trust, and enhance value by creating a network that ties a brand’s consumers as much to each other as to the brand

Part wake-up call, part action plan, WIKIBRANDS is the blueprint for how businesses are driving innovation and growth through technology-based immersive customer interaction.

- From the McGraw-Hill News Release:

A Business Perspective on Social Media

This is a transcription of a the Business901 podcast, Reinventing Your Company in a Customer-Driven Marketplace with co-author Mike Dover. Mike is Managing Partner of Socialstruct Advisory Group. As Vice President, Research Operations, for New Paradigm (Moxie Insight), he led the operations for research programs for the bestselling books Wikinomics and Grown Up Digital. He also has provided review support for more than a dozen other books.

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Reinventing Your Company in a Customer-Driven Marketplace

business901 — Tue, 01 Mar 2011 03:35:00 +0000

From the McGraw-Hill Press Release:

Social Media. Brand Collaboration. Content aggregation. Microblogging. User-generated content. And the list goes on… It’s been said that business is in the midst of the customer-centric marketing revolution—a trend which points toward business treating brands less like “property” and more like an extension of an organization’s values. The upshot is this: Smart companies are finally figuring out how peoples’ desire to participate is becoming a key driver of marketing success. But to be a winner in this environment, businesses have to fill this need and at the same time compete for consumers’ increasingly scarce time and shrinking attention spans. More complicated still, companies have to do all of this while also earning consumers’ trust.

The secret to connecting with consumers in a fragmented, chaotic marketplace, then, lies in how businesses collaborate with customers.

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Mike is Managing Partner of Socialstruct Advisory Group. As Vice President, Research Operations, for New Paradigm (Moxie Insight), he led the operations for research programs for the bestselling books Wikinomics and Grown Up Digital. He also has provided review support for more than a dozen other books.

Mike Dover, co-author of the book, WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace was interviewed on the Business901 Podcast and though we did not cover every topic above, we certainly touched upon how you go about engaging customers, creating experiences and building communities – FROM A BUSINESS PERSPECTIVE.

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Social Messiness Explained

business901 — Thu, 17 Feb 2011 11:30:00 +0000

This is a transcription of the Business901 podcast, Making Sense of Social Messiness. My guest was Francois Gossieaux is co-founder and partner at Human 1.0 (Beeline Labs), a marketing innovation strategy firm, a Senior Fellow and a Board Member at the Society for New Communications Research (SNCR).

Making Sense of Social Messiness

The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media , Francois Goissieaux of Human 1.0 and Ed Moran of Deloitte identify how (and which) social media are fundamentally changing core business processes and the way businesses and customers interact. These changes are being driven by what the authors call the “Hyper-Social Shift.”

A PDF Version from Change this on the Subject: The Seven Myths of Hyper-Social Organizations.

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Making Sense of Social Messiness

business901 — Tue, 01 Feb 2011 03:35:00 +0000

I encourage you to sample the first 2 minutes of this podcast. This is a tool-less conversation about social media. We actually started out the podcast with me commenting on the title and yes another book on social media which led to this comment:

Francois: I think a lot of people are like that. I wish we wouldn’t have had the subtitle that says it’s a competition by leveraging social media, because that’s what people think: “Ugh, there’s another social media book,” and it’s so not a social media book, it’s really a business book.

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In The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media , Francois Goissieaux of Human 1.0 and Ed Moran of Deloitte identify how (and which) social media are fundamentally changing core business processes and the way businesses and customers interact. These changes are being driven by what the authors call the “Hyper-Social Shift.”

An excerpt from the podcast:

I think this study from McKinsey that says that 60 to 80 percent of all buying decisions are made, without anybody from your company being involved and without any person from your company being used. So, they are made by people asking their tribe’s members, their friends, their colleagues, experts that they respect and stuff like that, that’s how they make their buying decisions. And so, you need to go a step beyond thinking of advertising and start thinking about how can I make, how can I develop content that people who are already making recommendations about my products and services are going to use to make better recommendations.

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Using A3 for Special Causes – Lean for Haiti

business901 — Mon, 17 Jan 2011 05:55:00 +0000

January 12, 2010 marked the one year anniversary of the earthquake that devastated Haiti. A fellow Lean Blogger, Mark Graban of http://leanblog.org was fortunate to meet a special person – Russell Maroni, an x-ray tech at Akron Children’s Hospital. He volunteered in Haiti for 15 days in February 2010 as part of the earthquake relief efforts. He was unexpectedly, and necessarily, pressed into service in a medical role, not only caring for patients, but also using his formal lean training from ACH to help improve processes and radiology patient throughput at a field hospital. This is a copy of Russell’s A3 Report, click on the picture to view a pdf of the full size A3.

View a PDF Version of this A3

Mark said in a letter to me last week:

Russell wrote a very compelling, and very personal, journal during his time in Haiti. He and his colleagues took many pictures. They are sharing this all in a PDF eBook that they are freely distributing – to share the story and to create awareness for Haiti relief needs. They are asking people who read the book to consider donating to the Friends of the Orphans, which runs an orphanage in Haiti.

The journal isn’t mainly a “lean story,” although it does include his hand-drawn A3 plan. It’s a very personal story, of his own prayer and contemplation of the trip, and his experiences in the midst of that tragedy.

I hope you will consider spreading the word about this project to your readers and/or listeners – on blogs, LinkedIn, Twitter, Facebook, radio, etc. Please feel free to forward this email to others you think might help.

To read more, go to http://www.LeanForHaiti.org, which has links to the PDF and our social media sites. If you have ideas for helping promote this, to hopefully make it “viral” in the Lean community, please let me know. We can kaizen the site and the book itself if you have suggestions, if there are defects, or if anything is unclear (especially on the website – a work in progress).

If you can help support this online, please share a link to any blog posts, etc. and I’ll list you and your site on the “Supporters of This Project” page on our site. If you have any questions, please let me know. This is purely a volunteer effort on Russell’s part and mine. We need all of the free marketing help we can get for this very good cause.

Thanks for your time and consideration.

Mark

Related information: www.leanforhaiti.org

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Quallaboration Podcast with Personal Kanban Founder

business901 — Tue, 05 Oct 2010 11:00:00 +0000

The relationship between Quality and Collaboration, Quallaboration was the topic of this podcast. Jim Benson, the person behind Personal Kanban was the Business901 guest to explain the meaning of it all. Quallaboration came from a lightning talk he put on when explaining a recent case study.

Joe Dager, the Host of the podcast said, “I look at the knowledge sharing, the cross training and what you’re doing with pairing. You’re taking all the different things of collaboration, all the things that you spell out and you’re making it immediate. You’re making it something that happens in real time and you’re not doing it individually, you’re doing it with a group and that’s a huge key here, is that constant feedback really does make work continuous.

About Jim Benson: Jim incorporates his background in cognitive psychology, government, and management to build community through policy and technology. His company, Modus Cooperandi, helps organizations change through the application of Lean principles, Agile methodologies, and social media. He is also the developer of the productivity tool Personal Kanban, an adaptation of Industrial Kanban which helps individuals and small teams actualize. His book on Personal Kanban, which applies Lean thinking to daily living, will be out in Fall 2010.

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