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Jun

Using the Media Engagement Framework as your Kanban?

Posted by: business901 | Comments (0)

This is a transcription of the Business901 podcast, Connecting Social Media and Traditional Marketing thru Measurement podcast with Guy R. Powell co-author of the new book,ROI of Social Media: How to Improve the Return on Your Social Marketing Investment.

His company, DemandROMI, (www.DemandROMI.com) is based on helping marketers and business executives to take these critical concepts and implement them within his client organizations. His consulting career began ATKearney delivering strategic and tactical solutions to help companies fuel and maintain extraordinary growth. While at ATKearney he worked on a variety of wide ranging projects for both mid-tier and Global 100 companies in Europe, providing strategic assessments, business re-alignments and turn-arounds.

Connecting Social Media and Traditional Marketing

The Media Engagement Framework is one of those “Aha” moments that you will have when reading the book. We touch upon it in the podcast but did not go into the depth you will need to complete it. However, I think it is well worth your time to study the framework, and print it out especially if you decide to listen to the podcast. I would even take it a step further and print it out as an A3 or larger and start pinning post-it-notes to it as part of your War Room or Battle Wall. What if you started limiting your WIP (Work in Process) in each area? Would that make you more effective?

Guy’s website: www.ROIofSocialMedia.com.

P.S. In the transcription check out the 90-9-1 concept.

Guy’s Books include:
ROI of Social Media: How to Improve the Return on Your Social Marketing Investment
Marketing Calculator: Measuring and Managing Return on Marketing Investment
Return on Marketing Investment

A Business Perspective on Social Media

Posted by: business901 | Comments (0)

The secret to connecting with consumers in a fragmented, chaotic marketplace, then, lies in how businesses collaborate with customers. WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace (McGraw-Hill; January 2011) by Sean Moffitt and Mike Dover builds on a breakthrough, multimillion-dollar marketing research program initiated by Don Tapscott, technology guru and author of Grown Up Digital (McGraw-Hill), to deliver a state-of-the-art appraisal of the latest developments in customer engagement. Using findings from this study and hundreds of other examples, Moffitt and Dover explain how brands like Ford, Zappos, Starbucks, P&G, and other businesses large and small stopped marketing at consumers, and embraced peer-to-peer technologies to:

Engage customers via social influence, word-of-mouth, and user-generated content
Create an experience through the creation and aggregation of customer-driven ratings, reviews, and online groups
Build communities using Twitter, “crowdsourcing,” and other shared experiences
Make connections that are authentic, built on genuine trust, and enhance value by creating a network that ties a brand’s consumers as much to each other as to the brand

Part wake-up call, part action plan, WIKIBRANDS is the blueprint for how businesses are driving innovation and growth through technology-based immersive customer interaction.

- From the McGraw-Hill News Release:

A Business Perspective on Social Media

This is a transcription of a the Business901 podcast, Reinventing Your Company in a Customer-Driven Marketplace with co-author Mike Dover. Mike is Managing Partner of Socialstruct Advisory Group. As Vice President, Research Operations, for New Paradigm (Moxie Insight), he led the operations for research programs for the bestselling books Wikinomics and Grown Up Digital. He also has provided review support for more than a dozen other books.