I consider that we are now in a relational economy. Most products and services have been commoditized and we only derive value through the use of them. The organizations that understand this design their products/services so that they get paid through the use thereby providing the ultimate value proposition. For more information consider viewing my page on Service Dominant Logic.
There’s been an explosion of collaborative consumption — web-powered sharing of cars, apartments, skills. Rachel Botsman explores the currency that makes systems like Airbnb and Taskrabbit work: trust, influence, and what she calls "reputation capital." Rachel Botsman writes and speaks on the power of collaboration and sharing through network technologies, and on how it will transform business, consumerism and the way we live.
Rachel Botsman was featured previously on my blog: Try hitting a Double in your sales