If a factory never puts out the same thing twice it’s actually really a service, isn’t it?
When I say, "Everything’s a service," or when I start talking about Service Dominant Logic. What I mean is starting about 1940 the percentage of the economy that’s based on services as opposed to manufacturing has increased to where now it’s probably about 80 percent of the economy that’s based on services. Even manufacturing is changing. When you think about manufacturing the more different kinds of products, you’re putting out of a factory, the more that manufacturing starts to look more like a service. Does that make sense? – Dave Gray
Excerpt from the Business901 podcast, What happens if we think of the Company not as a Machine…. Below is a transcription of that podcast.
Dave has authored two books on designing change and innovation. His first book, Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers, is a practical handbook for innovators and change agents. His second book, The Connected Company, is a strategic blueprint and roadmap for businesses who want to innovate and lead in the next century.
Dave is the founder of XPLANE, the visual thinking company, which was acquired by the Dachis Group in 2010. Dave is also a founding member of VizThink, an international community of Visual Thinkers, and serves on several advisory boards. Dave can be found at davegray.info.