Do you know the last time I was on a horse?
ByOk, I am going to rant a bit over an honest mistake but in this day and age, I wonder what demographics this company is using? Several months ago, I started receiving a very high-end horse magazine. Suburbia me, I can’t even remember the last time I was on a horse. In fairness, 15 years ago I did attend a horse show.
The last 3 to 4 months I have continued to receive this magazine. It became a joke in the neighborhood and became a topic in my speaking on what a little Lean Marketing can do for someone; Reduce waste. Recently, I was notified that my trial period had ended, but I continued to receive the magazine with last issue warnings and so on. They have received no response from me. The magazine has continued to come but now the list I was on has been sold to 2 other “Horse” related publications and it goes on. At this time, I am receiving 3 horse publications, and additional supplemental mailings from catalogs and such.
My fist indication is that these publications have needlessly increased their circulation at the expense of their advertisers. Do print publications buy list on a regular basis? Is there that little verification on developing a mail list? Are they this willing to buy an un-targeted list such as this? Are that unknowledgeable about their target audience? I am flabbergasted that as a marketing person that a reputable magazine would so blindly put someone on their circulation list, never verify them and even more importantly maybe sell the unsubcribers to another company.
However, the advertisers may be the ones to blame. Do they have this amount of cash to pay for this type of advertisements? I wonder?
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