Duct Tape Marketing Coach’s Plan by Business901
ByLast month, I wrote a blog post called "Hiring a consultant, can I see your marketing plan? " and to summarize I said: "If you are thinking about hiring a marketing consultant or a coach, it is very easy to qualify them, ask them, "Can I see your marketing plan?" That will send some shimmers through them."
In all fairness, the question would be, Can I see yours? I wrote it, made a couples of relatively minor changes by not revealing present customers but I have exposed it for the entire world to see on the Marketing Plan Pro website .
An excerpt from the Goal section of the plan:
1.1 Goals
Personal Goals:
-
Finish my book by the end of the year
-
Become more efficient at storytelling
-
Take time off this year
Business Goals:
-
Increase consulting engagements from three to six by year’s end
-
Have minimum of five year-long engagements ongoing by August
-
Have 50 attendees per month in webinars
Strategic Goals:
-
Increase speaking engagements by the end of year
-
Create smooth transition between the steps of the marketing funnel
Tactical Goals:
-
Call five people a day, period
-
Use social media to promote our expertise with past clients
-
Develop cross-promotions for the book with key expert partners
Why I am being so transparent, a quote that I saw the other day pretty much sums it all up:
"Ideas are a dime a dozen. People who implement them are priceless." — Mary Kay Ash
