Feb

Get Content, Get Customers – more info…

Last week, I gave a short review of this book but before I put it away I wanted to have one more takeaway. In the back of the book they highlight a few case studies which I found interesting but also I have listed a shorten version of their top 10 content marketing lessons:

Only content that is valuable to your customers will work.
Need a thorough understanding of what is important to customers.
May can provide a replacement to traditional advertising.
Print magazines can still be a powerful weapon.
Great design adds significant value.
Creation of a dedicated internal/external team for great content.
Drink your own Kool-Aid, use your own products or services to prove their worth
Get your customers to participate actively with content.
Relevant and valuable content is just the first step.
Small business can compete, It’s not the money it is the content.

Besides Integrated Marketing, this is one of the buzz words that I feel is important in present day marketing. Take good content and re-purpose it or integrated it through out the marketing arena is what will work today.