Have you ever forgotten the obvious – Duct Tape Marketing
ByHave you ever forgotten the obvious? I do not believe that I have ever featured Duct Tape Marketing: (The World’s Most Practical Small Business Marketing Guide
) Book on my blog. It has sold over 50,000 copies in hardback, paperback and Kindle editions and has been translated into Croat, Indonesian, Korean, Portuguese, Russian, and Spanish and never once appeared in the Business901 blog. Since this writing, John Jantsch has been at the forefront of Social Media and Referral Marketing. His new book on Referral Marketing is due out in the spring of 2010.
In the Duct Tape Marketing book, John Jantsch, the author has really focused on three areas that I feel are the most important: Simple, Effective and Affordable strategies for the Small Business Owner. John effectively followed these terms throughout the book. Take a look at the excerpt and see if you agree: Google Books.
