This is a Part 1 of 3 blog posts on a series of books that Deloitte has sponsored that I think is outstanding. They are a follow-up to the book, The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion, This book has been one of my staples in the development of Lean Sales and Marketing and in particular on how I view creating demand.
Shift Happens, the first book in the series, explores the underlying forces driving the Big Shift and what actions companies and leaders can take. It addresses the fundamental changes affecting the world today, helping readers navigate the short-term challenges while taking steps to capture the long-term opportunities.
Purchase the Book on Amazon: Shift Happens: How the World Is Changing, and What You Need to Do About It
You can also purchase the entire bundle as a set of 3: Big Shift Series Bundle: Shift Happens, Institutional Innovation, Scaling Edges