Interesting Mapping Exercise

Tellus Mater created this video that I found via a tweet by Robert Lusch (@RobertLusch) co-editor of  The Service-Dominant Logic of Marketing.  I believe that the message Tellus Mater sends is interesting. I can honestly say that I am not qualified to express an opinion on how valid it is. However, I find it similar to how I would try to explain most successful demand chains. It is a fantastic mapping exercise for this purpose.

What do you think?

Tellus Mater’s mission is to catalyze a shift to sustainable capitalism: to change the operating rules for capitalism so that finance can better fulfill it’s role in directing the flows of Financial Capital to production systems that preserve and enhance Natural Capital.

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