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Topics covered: Lean, Six Sigma, Theory of Constraints, Design Thinking, Service Design, Agile

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Jan
12

Lead Generation in a recession, where do you start?

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I have been thinking about this a lot lately, a lot! Since, I am what I would say wired into the social community I see a lot of information about:

  1. We should be ignoring the recession.
  2. Build community.
  3. Pull marketing versus push.
  4. Social media.

All of this being the soft side of marketing and selling. But we will make it through the recession by doing this?  I believe that marketing is changing towards the items mentioned above but I also question can it effectively put food on the table today.  I have been pulling out some old notes from years back just to see what was being said and what I was believing in tougher times. I saw a good mindmap of mine on Lead Generation , I just had to share. Look it over and see if it can help you.

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