Home
About
- Contact
- Policies
E-Books
Expert Status
- Get Clients NOW™
- Marketing your Black Belt
Implementation
Kaizen
Kanban
- Marketing Kanban Lessons
- Personal Kanban
Lean Marketing
Six Sigma
Value Stream Mapping

Lean Marketing Lab

View more presentations from Business901

Topics covered: Lean, Six Sigma, Theory of Constraints, Design Thinking, Service Design, Agile

Being part of this community will allow you to interact with like minded individuals and organizations, purchase related tools, use some free ones and receive feedback from your peers. There is no cost to join the site and participate in the discussions.

Join the Lean Marketing Lab to view over 130 eBooks.

Feb

25

Lead Generation is about being Found

By business901

John Janstch of Duct Tape Marketing wrote a great blog piece today and I copied it with permission to my e-mail list. An excerpt from the piece:

“Small businesses must change the way they think about and approach lead generation – they must think more in terms of being found and less in terms of finding. People are still looking for solutions, trying out new services and buying things they want, they’ve just changed how they go about doing it. In a way the control of message consumption has changed with it.”

If you have not read it, I encourage you to do that. If you read it in my e-mail please leave a comment here, I would appreciate sharing what my people think about it. Also feel free to copy and paste your comment on John’s blog.

My Engagement Strategy:

Most people want ideas and applications proposed before we start working together. I equate that to starting on the right side of the A3 (with the answers in layman terms). I have developed a structure that makes more sense. Find out more...

Search Website

Search for:

Follow Us!

Marketing with Lean

Only Available at the Lean Marketing Lab

Lean Marketing House (More Info): A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. Recommended 1st reading of series.

Marketing with PDCA (More Info): Targeting what your Customer Values at each stage of the cycle will increase your ability to deliver quicker, more accurately and with better value than your competitor. It is a moving target and the principles of Lean and PDCA facilitates the journey to Customer Value.

Marketing with A3(More Info): Enables sales and marketing to use the Lean tool of A3 as a structured approach for their problem solving, strategies and tactics.

Lean Engagement Team(More Info): The ability to share and create knowledge with your customer is the strongest marketing tool possible.

Special Offer: Receive Free Download of all 4 Books after registering for the Lean Marketing House Program.