Seldom will you hear me utilize the phrase from the Inside-Out. In fact, after discussing Visioning in most workshops I pass out some (play) guns and ask to be shot if they hear those words at any time the rest of the day. However, there is a time and place to view sales and marketing from the inside-out. It is when you have never used an outside-in strategy before and at a loss on how to determine the customers decision making process.
The slideshow walks you step by step through building a journey map from the inside – out. I shutter thinking this way!
You may also want to consider viewing the original Lean Marketing Game presentation.
Related Information:
Gamestorming for Service Design
The Common Thread of Design Thinking, Service Design and Lean Marketing
Games maybe your only chance to attract the best and brightest talent
Start with Journey Mapping vs Value Stream Mapping