Lean Marketing methods for Flow and Pull 0

The Business901 Blog is hosting an abridged version ( 7 parts) of our Leans Sales and Marketing online workshop. Each day, the blog post includes a brief introduction, short video, workbook page and recommended reading. A complete outline is available at  Lean Sales and Marketing BlogShop

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An overview of the process: Lean Marketing House Infographic


Lean Sales and Marketing Blogshop 5 of 7: Lean Marketing methods for Flow and Pull

The steps of Respect first, Reflection second will drive the 3rd step of Kaizen or continuous improvement. This is the process and culture of PDCA in your marketing cycle. It is the embodiment of tension, a performance gap to send you off on a new path. This path acts as expanding spiral of co-creation of knowledge with your customer that will be truly valued. THE ABILITY TO SHARE AND CREATE KNOWLEDGE WITH YOUR CUSTOMER is the strongest marketing tool possible.


SALES PDCA is the framework I use for the process that takes place in the customer groups. It is nothing more than a standard PDCA cycle except the SALES part of the framework is where the sales team gets its directions and coaching from the team coordinator and value stream manager. Within the actual PDCA stage the sales team is empowered to make their own choices and determine their own direction to accomplish the goals of that cycle. This framework is introduced in the Marketing with PDCA book.

Slideshare overview of the SALES PDCA Process

SALES PDCA PDF Download


 Recommended reading:

 


Tomorrow’s Blogshop is on Seeking Perfection in Lean Sales and Marketing
 
Do remember, this is an abridged version of the 60-day program that is offered as part of the Lean Sales and Marketing Training at no additional charge when you purchase the Marketing with Lean Book Series.