Lean Marketing

What if your marketing was based on these principles:

1. Deliver what the customer really needs or wants?
2. Which marketing creates value and which creates waste?
3. How can you marketing flow with little interruptions?
4. How will your marketing be balanced?
5. What processes will you institute to achieve future state?

Now think about this, what is your customer looking for?

1. Solve their problem.
2. Don’t waste their time.
3. Get them:
   1. What they want.
   2. Where they want it.
   3. When they want it?
4. Simplify solutions

Can you have such a thing? Is your Marketing team disciplined enough? Stay Tuned in to the rest of the blogs on Lean Marketing to find out how. They start next week.