Lean Sales and Marketing is just not another extension of Lean into another area of business. If you think that way, you will be marred into product dominant thinking. You must recognize Lean as the pathway into Service Dominant Logic Thinking (Vargo and Lusch (2006)). Lean is used as the vehicle to deliver effective and efficient value propositions that co-create value with the customer. This infographic below is my attempt to demonstrate the workflow for a Lean Enterprise.
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