I use to think that Vision and Mission Statements was just a consultant/academic type exercise. I did them but I have to honestly admit, it may have been more of an exercise than a real vision. In recent years, working with such a variety of companies, I have shifted my thinking. Without vision, you seldom provide a unifying theme of purpose. All of your objectives, all the measures, all the targets, etc. become disjointed. In a recent interview for a future Business901 Podcast, Ari Weinzweig, CEO and co-founding partner of Zingerman’s in Ann Arbor, MI said, “Vision comes from the heart”. That statement sums it up perfectly.
Please watch this presentation for an overview on how a vision is created in my Lean Sales and Marketing workshop. You should have the Lean Sales and Marketing Workbook available
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The Complete Lesson is available: Lean Sales and Marketing Vision Statement.
This is the Lean Sales and Marketing Vision slide deck that is part of the Business901 2-day Workshop. You can view the entire workshop under the Training Content Section on the Business901 website.
This week, I am posting a series of seven videos and the slide decks that were used during my two day workshop. If you would like to get the most out of the experience, I recommend purchasing the Marketing with Lean Book series. I am offering the set for a limited time at 50% off.
- Lean Marketing House (More Info)
- Marketing with PDCA (More Info)
- Marketing with A3(More Info)
- Lean Engagement Team(More Info