A few years ago Joe Calloway wrote a book, Indispensable: How To Become The Company That Your Customers Can’t Live Without, that intrigued me. I made a mind map of the process and still take a few nuggets from it each time I review it. The best reminder in the entire map is one of those Obvious Overlooked items; You had me at hello. I always wondered how many deals I have lost when I did not know when it was time to keep quiet.
Lean Engagement Team (More Info): The ability to share and create knowledge with your customer is the strongest marketing tool possible.
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