May

Marketing Kanban 104, The EPic Card

We fill our Marketing Calendar with post it notes but what do we put on them? In the early stages of constructing your Kanban, we stay away from creating a task board. We are really looking for a more empirical view of the process. Listen to a brief overview:

I typically try to get just a few takeaways from this exercise, one is learn to construct the theme or message you want to deliver from the user’s point of view and two, only put critical information on the card. The card is not meant to be a “How To.” We only want the information that will allow us to understand the need that we are trying to serve.

This is where the paradigm shift starts to happen. Marketing has always been about the customer or at least we have claimed that. However, till you start looking at your marketing from a pull perspective you don’t realize how little you actually considered your customer perspective. If you think that is not true, pull out your marketing material and grade it from a customer’s perspective. Does it provide value? Is it solving a problem for them? Is it leading them to find an answer or make a better decision? Or, maybe it is just talking about your product or service?