New in the Answer Center

Here is this month’s new additions to the Get Clients Now Answer Center.

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• Sample Script for Approaching Referral Partners – Tool by C.J. Hayden
  I frequently recommend to entrepreneurs that they focus their marketing on building referral partnerships instead of attracting clients by advertising and promotion or approaching them cold. With a few pointers, most entrepreneurs can identify many possible referral sources. But I’m often asked how to best go about approaching these potential partners.
• Advertising Doesn’t Equal Marketing – Article by C.J. Hayden
  I asked a new client recently what he had been doing to market his professional services. “Everything,” he said. “I’ve been running pay-per-click ads on the web, I paid a copywriter to write a sales letter and mailed it to a list of local companies, I have a display ad in the Yellow Pages, I’ve even been posting flyers around town… and I still have almost no business.”
• Doing What Comes Naturally – Article by C.J. Hayden
  One of the worst marketing mistakes a self-employed professional can make is to create a marketing plan that consists of activities you don’t enjoy and aren’t good at. There’s no boss looking over your shoulder, so who’s going to make you do things you don’t want to?
• Is it a great opportunity or a waste of time? – Q & A by C.J. Hayden
  As business owners, we are frequently offered “opportunities” that may deliver a significant return, but also have the potential to take up a great deal of time. You may be asked to provide your professional expertise, collaborate on a project, help with organizing an event, or partner on a new venture.

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