Secrets of a Pitchman RevealedBy
Kevin Allen is an expert in business development and in leading companies and individuals to achieve their ambitions. Kevin is the author of The Hidden Agenda: A Proven Way to Win Business and Create a Following. He spent two decades on the front lines of business development at the top of advertising giants McCann-WorldGroup, the Interpublic Group and Lowe Worldwide and is recognized as one of the advertising industry’s most accomplished growth professionals.
This is a transcription of our podcast, Behind every Decision to Buy..:
One of Kevin’s colleagues coined him the Billion Dollar Man! A veteran of the Interpublic Group and a "Mad Man" of agency McCann Erickson, Kevin worked with such brands as MasterCard, developing the globally famous "Priceless" campaign, Microsoft, Marriott, Smith Barney, Nestle, L’Oreal, Lufthansa and Johnson & Johnson. At McCann, he created what is arguably one of the industry’s most envied new business programs, which named McCann Worldgroup the number one agency in new business and Global Agency of the Year, two years in a row. Kevin can be found on the web at Kevin Allen Partners.
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