Mar
15
Should marketing care about cash flow?
By
Your marketing team needs to look at things differently to help you succeed in a tough market. Think of ways that you can make your customers feel more like part of a team that is helping each other get through these times. If you do that, your bill may not end up on the bottom of the pile.
On the American Express Open Forum, I give 10 things that marketing can do to improve your cash flow. Go to the Open forum and take a look. Thanks!
Technorati Tags: American Express ,Open Forum ,Cash Flow ,Business Plan ,Marketing Funnel ,Sales Funnel
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