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- Dr. Deming

May

09

Show Business Side of Service Design eBook

By business901

Turning good services into memorable service experiences was the theme of the Business901 podcast with Adam St. John (aka Adam Lawrence) of Work•Play•Experience. This is a transcription of the podcast, Insight into the Customer Experience through Theater. Adam is a professional comedian, business consultant and writer with a background in psychology and the automotive industry. For years he has been using expertise gained in the world of theater and film to help companies influence their customers.

An insightful blog about one of Adam’s favorite messages, Boom! Wow, Wow, Wow, BOOM!! Does Your Customer Experience Have A Dramatic Arc? was written by Kerry Bodine of Forrester after attending a workshop led by Adam at the Service Design Network conference last fall.

Related Information:
Gamestorming for Service Design
Service Design via a Design Thinker ebook
Do you co-create value with your Customer?
A Service Design Thinking Primer

Categories : Design Thinking, Service Design

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Marketing with Lean Book Series

Marketing with Lean Book Series

Book Descriptions

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Lean Marketing House (More Info): A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. Recommended 1st reading of series.

Marketing with PDCA (More Info): Targeting what your Customer Values at each stage of the cycle will increase your ability to deliver quicker, more accurately and with better value than your competitor. It is a moving target and the principles of Lean and PDCA facilitates the journey to Customer Value.

Marketing with A3(More Info): Enables sales and marketing to use the Lean tool of A3 as a structured approach for their problem solving, strategies and tactics.

Lean Engagement Team(More Info): The ability to share and create knowledge with your customer is the strongest marketing tool possible.

Lean Marketing eBooks (More Info): Excerpt from the Lean Marketing House

Lean Marketing House Infographic

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