SPIDER Product Launch TemplateBy
SPIDER is an acronym for See, Plan, Imagine, Design/Sell, Execute and Renew.
I was doing research on a product launch program for a client and came across a mind map that I had used for a program several years ago. I wondered if it had stood the test of time.
This program was based on the SPIDER Product Launch template which allowed participants to organize their launch plans into a series of actionable items based on present marketing conditions and practices. The participants used the template to determine areas to differentiate their product, better define their buyer persona and use present technology to accelerate the launch.
The actual program was created to provide businesses with everything they could ask for in terms of ongoing marketing support, guidance, accountability and know-how to help them overcome the challenges facing them in launching a product in 2009. The SPIDER template was heavily influenced by the book, Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant.
I believe there are a few changes that I would make to the mind map, but I am surprisingly comfortable with the majority of it. Any thoughts?