This past year I have given the following workshops:
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Getting Started in Social Media
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Marketing your Black Belt
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Get Clients NOW!
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7 Steps to Small Business Success aka Duct Tape Marketing
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Become Employable
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Becoming Self-Employed
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Lean your Marketing with Referrals
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The Pillars of the Lean Marketing House
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Get Hired NOW
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Lean Marketing Assessment
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Funding your Nonprofit
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Etc.
The reason I list them is there is a common theme in all of them and in Seth Godin’s Blog today he mentioned it in a slightly different way:
Seth’s Blog: First, organize 1,000
In Summary: What’s difficult? What’s difficult is changing your attitude. Instead of speed dating your way to interruption, instead of yelling at strangers all day trying to make a living, coordinating a tribe of 1,000 requires patience, consistency and a focus on long-term relationships and life time value. You don’t find customers for your products. You find products for your customers.
He also mentioned Kevin Kelly’s blog The Technium discussion on 1,000 True Fans.
In Summary: The key challenge is that you have to maintain direct contact with your 1,000 True Fans. They are giving you their support directly. Maybe they come to your house concerts, or they are buying your DVDs from your website, or they order your prints from Pictopia. As much as possible you retain the full amount of their support. You also benefit from the direct feedback and love.
So what was my common theme: Most people know approximately 300 people on a casual basis. In fact, when not knowing, many wedding planners, funeral directors will use than number as a figure. So if you know 300, does that mean your wife or husband will know 300 probably not but maybe a 100. What about both of your parents, your siblings, your cousins and people that know you well? Everyone knows 300 people. If you start working with just the people you know in a short time period you can effectively be marketing to a 1,000 people. If you are a professional service provider, looking for a job or even a nonprofit. Getting to that 1,000 people plateau can be very effective.
1,000 is not that big of number! And it is a great goal for the New Year, Go for it!.
Related Post:
Where do you start your job search?
Using the Theory of Constraints in Marketing
Another word for Marketing – How about Voice of the Customer?